Ariadne, the pioneering, game-changing platform in the world of crowd analytics, is reinventing the wheel by closing the gap between the digital sphere and the physical space. As an unprecedented force, Ariadne is carving a new horizon where data is the unchallenged emperor, commanding our understanding and engagement with the physical environment.
Interview with Georgios Pipelidis, CEO and Managing Director at Ariadne.
Easy Engineering: What are the main areas of activity of the company?
Georgios Pipelidis: In an era where the convenience of online shopping is luring consumers away from traditional retail spaces, Ariadne stands tall, revealing the hidden treasure trove of opportunities that brick-and-mortar stores hold. Seamlessly weaving the ubiquitous presence of smartphones into its matrix, Ariadne constructs an exhaustive profile of customer behaviors within physical retail spaces. Ariadne’s ingenious devices detect and decode signals emitted by smartphones, even in airplane mode, in a real-time, dynamic process that are completely GDPR compliant.
E.E: What’s the news about new products?
G.P: Without necessitating intrusive elements like Beacons, Smartphone Apps, WIFI, Cameras, LTE & GSM Networks, Ariadne navigates the retail environment with aplomb. With up to 30cm precision in location identification, the platform pinpoints the exact journey of each signal (people), translating it into valuable data in real-time.
E.E: What are the ranges of products?
G.P: Stepping into Ariadne’s innovative landscape, businesses gain access to tools that have the potency to transform their strategies and the experiences they offer. By generating real-time people flow analytics, Ariadne delivers valuable insights on customers’ paths, dwell times, transitions between different areas, and much more. Furthermore, its navigation feature offers app-free, browser-based guidance for customers and employees, promoting smoother store navigation and a superior shopping experience.
E.E: At what stage is the market where you are currently active?
G.P: In an environment where engagement is key, Ariadne plays its part in assisting businesses in delivering targeted push notifications about offers and surveys, enabling instant communication with their customers. At the same time, it ensures that employees are alerted about critical actions to take, optimizing both customer service and workforce management.
E.E: What can you tell us about market trends?
G.P: Ariadne’s impact extends beyond retail spaces to include airports, shopping malls, and smart cities. By providing real-time passenger flow insights, it empowers airports to manage resources efficiently, reduce congestion, and ensure seamless curb-to-gate navigation for passengers. In shopping malls, it serves to augment revenue growth, drive cost productivity, and significantly enhance customer service.
E.E: What are the most innovative products marketed?
G.P: Endorsements from industry leaders serve as a testament to Ariadne’s transformative potential. For example, Sebastian Sprodhuber, the Head of Marketing at Frey Mode, credits Ariadne for providing precise real-time people counting and dwell times data, which has crucially informed their business decisions. He appreciates the insights Ariadne’s analytics offer on how their customers move inside their stores, thereby enabling more data-driven strategies.
E.E: What estimations do you have for 2023?
G.P: As we step into 2023, Ariadne stands on the threshold of immense possibilities. Given its proven expertise and the rising trend of integrating technology into physical spaces, it’s evident that Ariadne is destined to ascend to new heights, reshaping our understanding and utilization of the physical environment in the process. Its innovative approach will undoubtedly continue to assist businesses in understanding their customers better, thereby driving personalized experiences and superior service. With Ariadne, the future of retail, airports, and shopping malls seems promising, illuminated by the glow of data-driven decision making.
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