AtlasRTX is a conversational marketing and sales platform designed to help businesses engage with their website visitors in real-time. The company offers tools that facilitate meaningful conversations and interactions. 

Easy Engineering:  A brief description of the company and its activities. 

AtlasRTX: At its core, AtlasRTX provides digital assistants and chatbot functionality that enables companies to effectively engage with website visitors and capture leads. The platform utilizes artificial intelligence (AI) to facilitate these conversations, offering personalized responses and assistance based on visitors’ behavior and preferences. 

Beyond chat capabilities, AtlasRTX offers features such as lead qualification, texting, and seamless integration with other marketing and sales tools. The platform is focused on enhancing customer engagement, lead generation, and conversion rates by fostering immediate interactions and streamlining the sales process. 

Lead Capture: 

AtlasRTX Lead capture helps marketers get better results out of their existing efforts to drive traffic to their website / funnel. AtlasRTX has proven over and over again, the digital assistant technology powered by AI beats various methods such as forms on websites, landing pages, pop-ups, and live chat. The goal of lead capture is to convert anonymous website visitors into identifiable prospects that can be further engaged and nurtured. 

Lead Qualification: 

AtlasRTX lead qualification involves evaluating and assessing the quality and potential of the captured leads to save marketing and sales teams time and resources. This process aims to determine whether a lead fits the criteria of an ideal customer and is likely to become a paying customer. Lead qualification helps sales and marketing teams prioritize their efforts and focus on leads that are more likely to convert, improving the overall efficiency of the sales process. 

Lead Nurture: 

AtlasRTX lead nurture empowers sales and marketing teams with the ongoing process of building and maintaining relationships with leads over time. Not all captured leads are immediately ready to make a purchase, so lead nurturing involves providing relevant and valuable information to these leads through various communication channels.  

In essence, these three concepts work together in the customer acquisition process. Lead capture initiates the contact, lead qualification ensures that efforts are focused on the right prospects, and lead nurture maintains and strengthens the relationship until leads are ready to convert into loyal customers. 

E.E: What are the main areas of activity of the company? 

AtlasRTX: AtlasRTX is focused on optimizing all parts of the customer journey to create unmatched experiences.  

Optimizing every facet of the customer journey is a strategic pathway to achieving superior results and bolstered customer retention. By meticulously refining each touchpoint, from initial awareness to post-purchase engagement, businesses create an environment where customers feel valued and understood.  

A seamless and tailored experience at every stage not only enhances customer satisfaction but also increases the likelihood of successful conversions. Moreover, the ongoing commitment to customer needs, demonstrated through consistent engagement and personalized interactions, fosters a deeper emotional connection between the customer and the brand. This strengthened bond significantly contributes to improved customer loyalty and advocacy, creating a sustainable foundation for long-term relationships and sustained success. 

E.E: What’s the news about new products? 

AtlasRTX: AtlasRTX is laser focused on refining existing products to make them even more effective for clients. Each new release is packed with features that have a big impact on saving time and allowing human teams to focus on what they do best.  

E.E: At what stage is the market where you are currently active? 

AtlasRTX: AtlasRTX has been in AI automation since 2016. In the most prominent markets AtlasRTX serves, technology and adoption tend to lag significantly. Recent changes to the generative AI landscape have made most markets ultra aware of the power behind AI and incorporating AI into conversations to gain efficiency and generate better results.  

As awareness continues to spread for generative AI, Atlas has already built a strong foundation and has incredible insights to serve our markets and get the most out of their marketing and sales efforts.

E.E: What can you tell us about market trends? 

AtlasRTX: Since the end of 2022 generative AI has become increasingly popular. As awareness continues to grow in 2023, generative AI has already had a significant impact on augmenting human teams.  

As generative and conversational AI continue to grow in popularity, AtlasRTX expects to see even more innovation, optimization, and AI utilization, so that human teams can focus on what they do best.  

E.E: What are the most innovative products marketed? 

AtlasRTX: AtlasRTX Digital Assistants change the game for all verticals we serve. Most companies have embraced digital marketing strategies and are utilizing websites to generate leads and acquire new customers. AtlasRTX leads the way in innovation with every new release. Each new feature incorporated into the platform is designed to get the most impact for our clients.