Since 1974, Emily has been designing and manufacturing handling and cleaning equipment for agriculture, industry and construction. With one production facility located in Brittany (France), Emily is a major player in the European market for attachment. The company has the complete control of the industrial process so the company can be very reactive to meet customers’ requirements and to anticipate national and international market trends. With an R&D team of 12 persons, Emily is an innovative company with 39 innovations patented on all product range.
Interview with Solène HULO, International Product Manager at Emily.
Easy Engineering: What are the main areas of activity of the company?
Solène HULO: Emily is a company of 120 persons, with different department working together to develop the product range. The business model is based on the sales and technical team working together to investigate the market needs, and the R&D team developping it. After different trials, the technical and R&D team validate the prototype. Then, the new product goes to the industrialisation process, is launched by marketing team and the demonstration of the product by the sales team can start. Emily team is working really close to the customers to make sure that the product range fits to the market requests.
E.E: What’s the news about new products/services?
S.H: Lately, the R&D department worked on developing new equipment requested by the market.
First, there is the Mini Pick&Go, dedicated to handling machines with a tipping load of 2 tons maximum. It is the small version of the famous Pick&Go bale unroller already present worldwide, from France to Japan.
The second new product in 2024 is the mobile rotor bucket, specific for intensive use, with a bigger rotor to improve the performance. This is used in farm with bigger herd and in methanisation system to ensure the efficiency and decrease the number of bucket for the same quantity of product.
The main innovation of the year is the ProSweep Max. A sweeping and collecting machine for intensive sweeping operation. This machine is available in agriculture and industry range of products, used in farms, collectivities and industrials sites.
To finish, regarding the industry market, the Mely’Speed is the new mixer bucket with blades. Essential tool for the mix of all types of concrete, easy to handle and plug and play, the Mely’Speed offers total autonomy and performance on your sites.
E.E: What are the ranges of products/services?
S.H: Emily is present on two mains markets which are agriculture and industry. For agriculture, Emily is manufacturing machines for sweeping and cleaning, feeding, bedding and cubicle cleaning, mainly in dairy and poultry farm. For industry, Emily offers machines for sweeping and cleaning, attachments and construction.
E.E: What is the state of the market where you are currently active?
S.H: Emily is a French company selling machines all over the world. The company has machines in 50 countries worldwide, and distributors in 30 countries. Emily also has strong partnership in Japan and Canada for the agricultural and industrial market. For 50 years now, Emily continues to grow in France and internationally, adapting the range of products to the market requests and evolutions. The objective for the future is to remain leader in France and continue to build strong partnerships abroad.
E.E: What can you tell us about market trends?
S.H: In 2024, there is a slight decline in the European market, which is felt by all machinery manufacturers, in agriculture and industry. In the beginning of the year, there were a lot of protestations event for the farmers in Europe about their rights. The weather and the quantity of rain in some countries is also a reason of this slight market decrease.
In the same time, on other continent, there is a strong dynamic in countries like Canada, USA and Japan where Emily has strong partners. With such a large range of products, Emily is present on many markets and can react easily to market request.
E.E: What are the most innovative products/services marketed?
S.H: The most innovative product marketed is the trailed straw blower and feeder Vortex, launched in the end of 2022 on the French Market.
This machine is equipped with two main innovation which are the Ijinius and the V-Cut System. The Ijinius is an autonomous system for automatic control of stopping and restarting of the conveyor chain and disengagement of the rotor, bringing comfort and security for the user. The V-Cut System enables to cut nets, tines, films and any bales blindings with two knives that are hydraulically driven and that cross each other. The success of the Vortex in France enables Emily to sell it internationally since beginning of 2024.
E.E: What estimations do you have for 2024?
S.H: Emilys’ estimations for 2024 are clear: succeed on the launch of the new products such as Mini Pick&Go, the new cleaning machines ProSweep Max and the mobile rotor bucket specific for intensive utilization.
There is also a challenge on succeeding on the launch of the Vortex on the international market, which started in a really good way since the beginning of the year.
To finish, this year is the 50th anniversary of the company so there will be an Open Door Day of the production facility before the end of the year to invite our partners but also for the people to discover the company.
