EMU GROUP, OVER 70 YEARS OF OUTDOOR DESIGN FURNITURE
With its strong Italian roots, over over 70 years of history, EMU has developed an international awareness and interest that make its outside furniture collections suitable for every situation, in both the business and the private sector, in settings with different styles, from Northern Europe to Australia, from European Mediterranean countries to North America, from South America to Asian countries.
Easy Engineering: What are the main areas of activity of the company?
EMU: Production of Outdoor furniture. Mastery of the most advanced technologies in the production process, the keen attention to detail and the quality of manufacturing and the products, and the ability to develop new manufacturing techniques creating solutions that enhance the continuity and purity of lines and shapes, are all hallmarks of every EMU product.
E.E: What’s the news about new products?
EMU: Emu news for 2024 are the perfect balance between innovation and continuity, including high-end living and dining collections and functionally designed outdoor shading systems for the residential and commercial markets. EMU offers cross-cutting, sustainable, multi-material, quality and comfort furniture solutions perfectly in sync with the demands of the hospitality world. The Cabla modular and compositional upholstered furniture system, allowing countless living configurations using just 3 modules.
Angel, a complete collection of dining and lounge chairs with matching cushions in a contemporary take on a classic style. The new Plus4 and Terramare dining tables, the Quadro tables with removable central insert and the Code street contract chair. Emily, the modular outdoor kitchen. EMU’s practical shading solutions are the product of in-depth technical and technological expertise and can be adapted to any setting, use and style thanks to their unparalleled simplicity and user-friendliness, regardless of their size.
E.E: At what stage is the market where you are currently active?
EMU: Medium-high market.
E.E: What can you tell us about market trends?
EMU: EMU is expecting an increasing demand for the Contract market. Furthermore, in recent times there has overall been an ever-growing attention to the theme of sustainability: EMU’s approach to the environment covers the entire life cycle of its products, from its use of 100% recyclable, fire-resistant materials, such as steel and aluminium, to its recycling and minimisation of production waste and packaging materials.
However, the company has always stood out first and foremost for the way it processes and protects metal and is constantly updating its know-how to apply ground-breaking production techniques. It pays special care and attention to protecting its staff and the environment, all of which guarantees a product with an exceptionally long life and minimal ecological impact.
E.E: What are the most innovative products marketed?
EMU: Cabla, designed by Lucidi-Pevere, is the product of a wise encounter between two worlds. On one hand, the simple, timeless design of the stainless-steel structure’s metal core, a product of EMU’s historical expertise. On the other, the comfort and rich colours of the fabrics and cushioning designed specifically for the collection and dedicated to the outdoor world. Cabla is a modular upholstered seating system designed to allow countless configurations using just 3 modules: a single linear seat, chaise longue and armrest. Thanks to a highly intuitive connecting system, armchairs and sofas can be composed in all different shapes and sizes, which by adding the chaise longue, ensure a totally relaxing experience. The inspiration for the name Cabla is taken from its highly versatile layout potential and its ability to adapt to a wide variety of uses, particularly environments near the sea thanks to the stainless-steel frame. The collection also includes a matching metal mesh coffee table.
Piazza Maggiore, designed by Christophe Pillet, is a maxi-sunshade available in two different sizes: 5×5 and 6×6 to cover areas between 25 and 36 square metres. Its large dimensions make it ideal for use in commercial settings where it can accommodate numerous tables and chairs, in addition to a cushioned base that doubles as a comfortable dining seat. It is the ideal solution for the hospitality industry, also thanks to the quick and simple opening and shutting mechanism and specially designed internal levers. The sunshade is available complete with dimmable LED lights, a windproof system and high-tech aluminium joints.
E.E: What estimations do you have for the rest of 2023?
EMU: As far as the market is concerned, there seems to be an inclination towards maintaining a sort of status quo. As we are approaching the end of 2023, most companies prefer to safeguard the success of the previous periods, rather than attempt new and ground-breaking enterprises. The clients themselves are cautious in their actions and can be understood to be of a similar opinion.
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