Hedyla, founded in 2019, specializes in developing artificial intelligence-based software solutions for optimizing logistics processes. Their flagship products include a powerful route optimizer and a Transportation Management System (TMS) designed to enhance efficiency and reduce costs in the supply chain. The company is dedicated to providing clients with innovative tools that enable them to manage their logistics operations more intelligently and effectively.

Interview with Raquel Pérez, Marketing & Communications Responsible at Hedyla

Easy Engineering: What are the main areas of activity of the company?

Raquel Pérez: Hedyla focuses primarily on two key areas of activity:

Software Development: We specialize in the design, development, and continuous improvement of artificial intelligence-based software solutions for optimizing logistics processes. Our team of AI and software development experts works tirelessly to deliver innovative products that address the changing needs of the market and provide efficient, scalable solutions for our clients.

Consulting and Services: In addition to offering our software solutions, we also provide specialized consulting services in logistics and supply chain. Our team of consultants works closely with our clients to understand their specific challenges and develop customized strategies that maximize operational efficiency and profitability of their logistics operations.

E.E: What’s the news about new products/services?

R.P: We have recently launched a comprehensive update to our Transportation Management System (TMS). This update represents a significant milestone in our ongoing commitment to providing industry-leading solutions to enhance the management, efficiency, and profitability of businesses’ transportation operations.

Our TMS platform already offered a wide range of advanced functionalities, from route planning to real-time shipment tracking. Now, with this update, we have incorporated even more AI-driven features and enhancements to take logistics optimization to an entirely new level.

Among the new features is an advanced telematics integration, providing even greater visibility into the fleet of vehicles. This enables real-time tracking of the location and status of each shipment, facilitating informed decision-making and rapid issue resolution.

Additionally, we have introduced a predictive analytics module that utilizes historical and real-time data to anticipate and mitigate potential issues in the supply chain. This forecasting capability helps our clients proactively plan and optimize their operations to maximize efficiency and minimize costs.

Moreover, our updated platform includes an enhanced driver scheduling calendar module that now incorporates holidays and labor exceptions such as sickness or leave. This ensures better management of workforce resources and improved overall operational planning.

Finally, we have developed a complementary mobile application that allows drivers to easily access route information, update shipment statuses, and communicate efficiently with the transportation management team, improving communication and coordination across the logistics chain.

This update reflects our ongoing commitment to innovation and excellence in the field of logistics and supply chain management, and we are excited to continue delivering industry-leading solutions that help our clients achieve their business objectives.

E.E: What are the ranges of products/services?

R.P: Our company provides a comprehensive suite of solutions tailored to enhance our clients’ logistics operations, including:

Route Optimizer: Using advanced AI algorithms, our tool calculates the most efficient routes, considering factors like distance, time, and specific transportation constraints.

Transportation Management System (TMS): Our TMS covers transportation planning, execution, rate management, and real-time shipment tracking, empowering clients with improved visibility and control.

In addition, we offer logistics consulting to identify optimization opportunities and tailored strategies, alongside implementation and technical support for seamless solution integration.

We offer diverse solutions aimed at enhancing efficiency, visibility, and profitability in logistics operations. Furthermore, we’ve developed a Supply Chain Simulator and are actively working on our own Warehouse Management System (WMS).

E.E: What is the state of the market where you are currently active?

R.P: In the current market where we operate, we observe several significant trends and dynamics shaping the landscape of logistics and supply chain. Firstly, we are witnessing an increase in demand for advanced technological solutions that help companies enhance efficiency and visibility in their operations. With the growing complexity of global supply chains and pressure to reduce costs and delivery times, companies are actively seeking tools like ours that enable them to optimize their processes and make more informed decisions.

Furthermore, we are seeing a heightened focus on sustainability and corporate social responsibility in the logistics sector. Companies are seeking ways to reduce their environmental footprint and improve energy efficiency in their operations, driving demand for solutions that are not only operationally efficient but also environmentally sustainable.

On the other hand, digitization is rapidly transforming the logistics landscape, with widespread adoption of technologies such as artificial intelligence, the Internet of Things (IoT), and data analytics. This is creating new opportunities for process automation and optimization across the supply chain, as well as greater integration and collaboration among various industry stakeholders.

E.E: What can you tell us about market trends?

R.P: As previously discussed, market trends in logistics and supply chain include:

  • Digitalization and Automation: Adoption of AI, machine learning, and robotics streamlines operations, enhancing efficiency and minimizing errors.
  • Sustainability and CSR: Rising demand for eco-friendly logistics solutions to reduce carbon footprint and optimize resource use.
  • Visibility and Transparency: Increased need for real-time tracking and predictive analytics to respond promptly to market shifts.
  • Personalization and Customer Experience: Customized services, including flexible delivery options and real-time tracking, meet evolving customer expectations.
  • Resilience and Flexibility: COVID-19 underscored the importance of adaptable supply chains, spurring demand for solutions that swiftly adjust to changing conditions.

E.E: What estimations do you have for the beginning of 2024?

R.P: For the beginning of 2024, we have optimistic estimations based on the continued growth and evolution of the logistics industry. With the recent launch of our comprehensive update to the Transportation Management System (TMS) and the development of innovative products like our Supply Chain Simulator and the upcoming release of our own Warehouse Management System (WMS), we expect to experience a significant increase in the adoption of our solutions by logistics and supply chain companies.

Furthermore, considering market trends towards digitization, automation, and sustainability, we are uniquely positioned to meet the growing demand for advanced technological solutions that help companies optimize their operations and improve performance.

Our expectation is that by the beginning of 2024, we will see an increase in demand for our products and services, as well as steady growth in our customer base. We are committed to continuing to innovate and provide industry-leading solutions that help our customers achieve their business goals and address the challenges of the changing logistics and supply chain landscape.