Founded in 2000, the Incanto company quickly became one of the most dynamic and successful Italian companies in high-design upholstery and furniture accessories thanks to a strong and consolidated internationalization of its brands. Incanto’s mission is to produce sofas that satisfy the end customer for high quality standards, sophisticated design, innovation and meticulous attention to valuable detail. In its history, the company has spread emotions, ideas and passion.
The production plant is located in Matera and covers an area of 22.000 square meters, the production capacities is 1000 seats per day; The company has a staff of 100 employees.
Easy Engineering: What are the main areas of activity of the company?
Our products are distributed in North America, Canada, Europe, Asia, Australia and Middle Est, allowing us to have a worldwide network of stores that highlight the quality of made in Italy.
E.E: What’s the news about new products?
Thanks to continuous collaborations with important designers and a cutting-edge prototype department, our catalogue is always updating, but however, during the “Salone del Mobile 2024” in Milan, we will have some big news regarding collaborations and new products.
E.E: What are the ranges of products?
Our products have different ranges based on leather or fabric typology. However, our product quality is one of the best in the world, and our leather is recognized worldwide. Considering this, and the fact that our products are 100% Made in Italy, handcrafted from experienced artisans, the price ring goes from Mid to Mid/High.
E.E: What is the state of the market where you are currently active?
Our market is at its peak, since we had an incredible growth during COVID 19, and this helped us seize the opportunity of creating a worldwide distribution system. The market is growing strong, with a 5.5 CAGR, and it will reach 740 USD billions of global cap by 2030.
E.E: What can you tell us about market trends?
Our Industry is highly influenced by the fashion industry. We are feeling an immediate change in people’s perception of beauty, and you can see how our most recent products are positively answering to this behaviour. The products we launch lead our industry offers, and a lot of furniture companies follow our route. We are working a lot with sustainable materials, showing a how much we care about our planet.
E.E: What are the most innovative products marketed?
Among our highly innovative products, I would mention our collab with Karim Rashid, a famous designer, that helped us create a new line and perception of comfort and elegance.
E.E: What estimations do you have for the rest of 2023?
2023 is almost over now, and we are already working for our 2024 big projects, but I would tell that at the end of the year, when we will sum up the work we did, looking back, there will be collective joy about what we reached. So right now, we are looking forward to have some great time and establish some interesting goals at our conclusive company dinner of the year.