INTERVIEW WITH ABRA SOFTWARE

ABRA Software is a dynamic technology company that develops and delivers up-to-date information systems. They help entrepreneurs and managers around the world know exactly what goes on in their company, free their hands from administrative tasks, and make the right decisions. Together, ABRA Software looks for room for improvement and for using IT as a strategic advantage. 

The company has more than 30 years of experience and thousands of successful implementations of a robust ERP system in large and medium-sized companies. They provide online cloud accounting, e-commerce solutions, and custom web and mobile applications. They products are used by over 20,000 customers worldwide.

ABRA is a long-term trend setter in its field, an active supporter of business environment, company development and student education.

Easy Engineering: What are the main areas of activity of the company? 

ABRA Software: We develop high quality information systems / ERP for companies of all industries and sizes. 

E.E: What’s the news about new products? 

ABRA Software: ABRA Flexi has a modern web interface that offers an immediate view of your data and lets you quickly create an invoice, even on a mobile phone or a tablet. 

Other functions: 

  • Smart Assistant (smart search, calculator) 
  • Notifications Center (Experiments) 
  • Customized appearance (normal line size vs. condensed mode, normal skin vs. dark mode) 
  • Form variants 
  • Interactive PDF preview for invoices in 
  • Pin board (with improved dashboards and graphs) 
  • Smart bulk pairing at the bank 
  • Improved Excel imports 
  • Bulk changes in all agendas 
  • Fixed and global filters (can be shared with other users, and you can save columns and their order) 
  • Simplified payments of invoices issued by bank, invoices in can be paid using (QR) 

E.E: What are the ranges of products? 

ABRA Software: All-in-one ERP ABRA Gen: A powerful information system for the management and operation of a large or medium-sized company. 

ABRA Flexi: Smart software for smaller businesses. In the cloud and with an API. 

E.E: At what stage is the market where you are currently active? 

ABRA Software: If your in-house IT is well done, you can save money through it. A whole lot of companies are very much aware of this right now and are investing in their IT precisely to be able to respond more quickly to the global economy. Many of our customers today are accelerating their IT investments for this very reason, so in general the current state of the industry is rather positive but we closely monitor the situation in all markets where ABRA operates.

E.E: What can you tell us about market trends? 

ABRA Software: We consider the data analytics segment to be very promising. It is increasingly important for medium and large companies to make strategic decisions based on a proper evaluation of the data available to them.

E.E: What are the most innovative products marketed? 

ABRA Software: ABRA Flexi first. On-line, cloud-based ERP for smaller companies. 

Also, Business Navigation System, our MIS is a reliable and proven solution for strategic management and change planning, tactical planning, controlling and results analysis. Thanks to the comprehensive business management concept of Business Navigation System, we translate company data into the right management decisions.

E.E: What estimations do you have for 2023? 

ABRA Software: We expect some moderated cooling in the market followed by unprecedented growth. This will be fueled by the drive for innovation in companies, receding inflation and the strength of the best companies, which realise that every recession is an opportunity to gain a bigger share of the market. But we will be ready for anything.

We say, with a bit of exaggeration, that we manage internal processes with our products. So our customer is any company and it doesn’t matter if it is a sole trader, a small company, a large corporation or a non-profit organization. We have a range of products ready for companies of all sizes.