young man using laptop in the field


AgroVision supplies specialized software for the international agricultural sector. The company offers products for the entire agricultural chain, from farmers to agribusiness. They have tailor made solutions for all sections from production to processing to marketing in dairy, pigs and arable farming. 

Interview with Evelyn Hendriks, Marketing specialist at AgroVision.

Easy Engineering: What are the main areas of activity of the company?

Evelyn Hendriks: In the Netherlands, AgroVision is one of the major players in the field of crop, dairy and pigs. We are the market leader if it comes to pig farming in Europe and we are active in more than 40 worldwide.  

E.E: What’s the news about new products?

E.H: The main focus of our company is the transition of our software from desktop into cloud-based solutions. There has already been done a lot of work, for example all of the CropVision software, Mifas Online for accounting and the dairy software is completely in the cloud. Now, we focus on the pig programs. Next to making the transition, we listen carefully to our customers and continuously develop new software elements to make farmers’ lives easier.  With 30 years of experience, we guarantee continuity. We invest heavily in research and development and use the latest techniques to provide excellent user comfort and ensure secure use of data. In doing so, we listen carefully to our partners and customers.

We are strong in collecting and presenting large amounts of data and make it accessible in clear and interactive reports. This gives the customer better insight into their performance, better management information and the ability to manage multiple sites in different locations.

E.E: What are the ranges of products?

E.H: We are specialized in software for the agricultural sector. Roughly, the software can be divided in five different target groups:

  • Agribusiness, software that supports third parties on farm, for example veterinarians, feed advisors and contractors. 
  • Crop, software that supports arable farming in their registration.
  • Dairy, software that support dairy farmers. 
  • Financial, software that makes book keeping easier.
  • Pigs, software that support both sow and grower farmers. 

E.E: At what stage is the market where you are currently active?

E.H: In the Netherlands, we may call ourselves one of the major players if it comes to the crop, dairy and pigs sector. For the European market, AgroVision is young and a fast-growing company.

E.E: What can you tell us about market trends? 

E.H: The trend in the market is for farmers to request cloud-based software, as many consider this technology future proof. But also to request solutions where you can see more farms in one dashboard, which is a big thing in pigs. 

E.E: What are the most innovative products marketed? 

E.H: One of our most innovative product is the Dairy analytics solution, where we can include data from most milking robots. But also, our feed optimization, that can calculate environmental key figures are sophisticated. 

E.E: What estimations do you have for 2023? 

E.H: In 2023 we expect to grow in all areas as more farmers request quality software.