INTERVIEW WITH ANTIQUE MIRROR

For more than 40 years Antique Mirror has dedicated itself to the research and creation of special products, antique and decorative mirrors. All their sheets and mosaic are produced in Siena (Tuscany), to be precise in Sovicille, using particular proceedings.

All the products are handmade and hand decorated by their artisans and ,for this reason, all the mirrors are unique and unrepeatable.

Easy Engineering: What are the main areas of activity of the company?

Antique Mirror: The main product of the company is raw material (transformed) in sheets. The sheets section is the starting point of the manufacturing of all our products, but it is also the first completed product of Antique Mirror. Other than sheets we also have a collection of Tiles and a Home Collection (decorative objects with our mirrors).

E.E: What’s the news for 2021 about new products?

Antique Mirror: The most striking news is the launch of our online sales website for our Home collection, called Tatamama. A shop online where people can fall in love with our wide range of products. We estimate to begin in this new adventure during summer time.

E.E: What are the ranges of products?

Antique Mirror:

Mirror Sheets are divided in 4 collections:

-Specchi nel Tempo (12 colours)

-Specchi da Arredamento (12 colours)

-Damasco (14 colours)

-Vetroseta (9 colours)

           -Mosaic Mirrors

          – Mirror Tiles:

-Glossy Tiles

-Matt Tiles

-Tiles for flooring

           -Home Collection

E.E: At what stage is the market where you are currently active?

Antique Mirror: Our market is always evolving. As we are strictly connected to the world of interior design we have to keep up to date with new trends and tendencies. From the technical point of view, technology is becoming a huge help in the organization of our productivity.

E.E: What can you tell us about market trends?

Antique Mirror: As all markets we have suffered from the global pandemic, but things are slowly getting back to normality. Thanks to our global customer network we were able to still be present worldwide.

E.E: What are the most innovative products marketed?

Antique Mirror: Our most innovative products are ANIMA, three dimensional panels covered with our mirrors and made by machines through robotic modeling on seven assex. The processing of the wood assures the duration of the product through time. Dimensions are fixed (30x100x7cm/60x100x7cm/120x100x7).

E.E: What estimations do you have for 2021?

Antique Mirror: As said before the launch of our E-shop is our main news for 2021. We are working to increase our presence in tiles field since glass tiles still have high growth opportunities in the global market.