Bird Control Group is a Dutch company committed to preventing conflicts between birds and human activities in a sustainable, cost-effective, and innovative manner. The company designs and manufactures laser bird deterrents that show a bird reduction rate of more than 70%. The lasers are deployed in different industries and environments. Bird Control Group operates in more than 100 countries worldwide, with offices in the United States and the Netherlands, and their customers include Cargill, Coca-Cola, Heineken, Hyundai, and Google.

Interview with Gaia Renna, Digital Marketing Specialist at Bird Control Group.

Easy Engineering: What are the main areas of activity of the company?

Gaia Renna: We focus on the following areas/markets: agriculture, industrial sites, electrical facilities, and solar farms. Birds cause extensive damage to crops as well as to buildings, factories, and solar panels. They can also spread diseases like salmonellosis and avian flu. Our laser bird control solutions keep birds at a safe distance from these human activities, ensuring a clean and safe working environment and a highly effective way of damage prevention. 

E.E: What’s the news about new products?

G.R: We keep innovating as a company. Listening to our customer is the key for product development. Currently we are working on a few ideas that will help our customers in certain industries solve their bird nuisance in the best possible way. I can’t share much yet, so stay tuned to our social media accounts!

E.E: What are the ranges of products?

G.R: The principle of laser bird control is inspired by nature. Birds’ most developed sense is sight, and they perceive laser lights on the green spectrum like physical objects. So when the laser moves toward the birds, it triggers their natural fight or flight instinct, making them flee. We have two versions of our laser bird deterrents: the manual laser, Handheld and the automated one, AVIX Autonomic. The AVIX Autonomic is a fully autonomous laser bird deterrent that scares birds away continuously. It can be easily configured, operated, and monitored through a user-friendly app. The Handheld, on the other hand, is a manual laser that uses the same technology as the automated device. It is designed to be used where it could be less conducive to installing an automated system.

E.E: At what stage is the market where you are currently active?

G.R: Bird control with lasers is still considered relatively new and a niche market. So our primary goal is to raise awareness on this topic and educate potential clients about the existence of this cost-effective and sustainable technology. 

E.E: What can you tell us about market trends?

G.R: Our customers want to make sustainable choices. It’s essential to provide solutions that are environmentally friendly and effective in the long run. We take these concerns very seriously, so we designed our lasers to be steady and long-term effective: only the laser bulb must be replaced every 3-5 years, depending on the use. Furthermore, birds do not get accustomed to the laser bird repellent like other bird control methods.

E.E: What are the most innovative products marketed?

G.R: The AVIX Autonomic laser bird deterrent is our most innovative bird control solution. The system adapts its projection patterns to its surroundings providing continuous protection from bird. Unlike any other bird deterrent on the market, it can be fully configured and monitored by a user-friendly app.

E.E: What estimations do you have for the rest of 2022?

G.R: We are focused on product development and customer satisfaction. We live in precarious times, but we remain optimistic and dedicated to delivering excellent solutions to our clients and partners worldwide. We believe that listening to our customers and staying agile and flexible will help us in challenging times.