E-Z UP is the initial inventor of the folding tent system (1983), the whole product group is actually being called “easy up”. Since then, E-Z UP is world market leader in the area of pop-up tents. The company extended their product range with other event related products like beach flags, banners, promotional tables, etc..
Easy Engineering: What are the main areas of activity of the company?
E-Z UP: In the early days we invented the product for the racing industry. Our owner Mark Carter (still shareholder) then got attraction from people and companies from other segments. Nowadays we serve the most famous brands in the world, rental companies, promotional agencies, First Aid and some of the largest sports events.
E.E: What’s the news about new products?
E-Z UP: We recently introduced our Endeavor 4×4 Instant Shelter. 3x3m has always been our most popular size in the professional segment with 3×4.5m and 3x6m being the bigger options. With the 4×4 we anticipate on needs from some of our major customers.
E.E: What are the ranges of products?
E-Z UP: E-Z UP produces instant shelters for both consumers and professional use. For the professional target group we also have a wide range of other promotional products.
E.E: At what stage is the market where you are currently active?
E-Z UP: We are a global company with offices in the US (HQ), Europe and Asia. Next to that we have a large number of distributors working with our brand. The US market is pretty mature but especially in Europe and other export countries there’s much room to grow. In Europe we plan to grow at least 10% Year-over-Year.
E.E: What can you tell us about market trends?
E-Z UP: Durability is much more important nowadays. The introduction of our Endeavor range proves that. This is the strongest and most durable instant shelter ever made, but also one of the most expensive ones. However, when using such a product many years it’s a much better investment than one of the cheap low quality alternatives on the market.
If we follow the trend the Endeavor might even outperform the sales of the Eclipse range, so far the best selling instant shelter worldwide.
E.E: What are the most innovative products marketed?
E-Z UP: As mentioned previously the octagonal Endeavor leg. We improved our frame numerous times and introduced a number of patented features which makes this model almost unbreakable.
E.E: What estimations do you have for 2022?
E-Z UP: It’s hard to say as our E-Z UP and also its customers are much affected by global supply chain issues like container pricing and risen costs of raw materials. However, by improving our products, marketing and sales efforts we expect a growth of at least 15% for the European markets in 2022.