edding is a longstanding German company, well-known for its marker pens. Founded in 1960 in Hamburg, Germany, edding counts a staff of 679 and generates consolidated sales amounting to EUR 125.7 million. edding has expertise in the design, manufacture and international distribution of products that are designed to apply ink effectively to surfaces, for creative or work-related use.
For almost 60 years, edding has been the specialist for marking on almost any surface, in both home and professional settings. Reflecting their commitment to applying edding ink expertise to technology, edding has founded its Industrial Tech Solutions in 2008 in Munich.
As an integral part of edding Group, edding Industrial Tech Solutions’s mission is to empower our business customers to do things with ink they didn’t think were possible.
Easy Engineering: What are the main areas of activity of the company?
EDDING: As edding Industrial Tech Solutions we offer innovative products and solutions to customers based upon a fundamental commitment to quality and ease of use.
We believe that well-designed solutions enable our customers to simplify their operations, allowing them to focus on their core business. One of our first innovations is the edding compact printers. edding compact printers are our next-generation industrial marking and coding solution. Our printers serve customers across many industries who demand more from their marking solution: More reliability, more uptime, more connectivity. Equipped with a variety of different inks the printer has a large area of application: the technology allows high quality markings for automotive, food & beverage, wood & furniture industry as well as for beauty, medical devices and pharmaceutical industry.
E.E: What’s the news for 2021 about new products?
EDDING: See our blog: https://edding.tech/en/blog/t/printers/
E.E: What are the ranges of products?
EDDING: The new compact printers come in two variants: edding in-line and edding portable.
edding in-line is the new standard in industrial marking. It stands apart from all other industrial printers with easiness to set up, maintenance free usage and powerful connectivity. The printer can be set-up and used without requiring a technician or any training, which ultimately maximises production uptime and reduce running costs
edding portable is the perfect solution for marking away from the production line. This uniquely flexible printer delivers outstanding print results in whatever location you need to mark – whether that’s in a warehouse or out on a building site.
See unboxing edding in-line video: https://youtu.be/ea3BhTD4TgI
See setting up edding in-line: https://youtu.be/xc_VmyfGk5c
See unboxing portable video: https://youtu.be/8PQFcvhXiLI
See setting up edding portable: https://youtu.be/kdC5UD0nbQ0
E.E: At what stage is the market where you are currently active?
EDDING: The edding Group sells its products in more than 113 countries. The edding compact printers are available across the Europe, in the UK, and we also have teams in Turkey and Latin America (We have dedicated personnel for Romania).
E.E: What can you tell us about market trends?
EDDING: Regarding the industrial printers the Eastern Europe market demand is both compromised and triggered by the corona pandemic. The demand of easy-to-use devices with a high grade of connectivity and low demand for external servicing is rising.
E.E: What are the most innovative products marketed?
EDDING: See technology comparison on this page:
https://edding.tech/en/blog/tij-vs-cij-which-one-wins/
The edding compact printer is actually the most innovative product in the TIJ range, due to its highly competitive performance, its connectivity and user-friendlyness. It adresses small as well as big companies, drives digitization and caters industry 4.0. https://edding.tech/en/blog/equip-yourself-for-industry-4-0/
See our printer set-up: https://www.youtube.com/watch?v=xc_VmyfGk5c
E.E: What estimations do you have for 2021?
EDDING:
- Almost in all industries, the demand for cost-effective coding is increasing. See our blog post: https://edding.tech/en/blog/how-to-achieve-cost-effective-coding-in-the-food-industry/
- Treaceability requirements for food and beverage sector will increase the demand for an easy-to-use and reliable coding. See blog post: https://edding.tech/en/blog/building-consumer-trust-through-traceability/
- Regulations in industries like pharma and medical devices will increase the level of requirements of connectivity from the industrial printers: See blog posts below.
- https://edding.tech/en/blog/7-things-your-printer-must-deliver-to-achieve-mdr-compliant-labelling/
- https://edding.tech/en/blog/meeting-the-mark-demonstrating-compliance-in-the-face-mask-market/
- Sustainability is becoming more and more a topic for packaging of products (we have an upcoming blog post about this next month)
EDDING
Website: http://edding.com/
Website edding Industrial tech solutions: https://edding.tech/en/
YouTube edding Industrial Tech Solutions: https://www.youtube.com/channel/UCnoW3OCFoVZyAB7n7TGhCzw
LinkedIn edding Industrial Tech Solutions: https://www.linkedin.com/company/edding-tech
