EMnify is a cloud communication platform provider for IoT that enables businesses with high growth IoT products to scale across networks worldwide with a single API.  EMnify is taking a new approach by combining cellular connectivity with a communication platform for IoT. We are working to transform complex cellular connectivity into an easy to consume cloud offering by bringing the proven superior philosophies of CPaaS and Cloud-Native SaaS to IoT. Unlike traditional CPaaS vendors, EMnify is solely dedicated to IoT.

EMnify serves almost 2000 enterprises world-wide – from big name brands to niche market-leaders. They enable IoT companies of all sizes to scale their connected products on a global basis – the company has customers who started out needing to connect 10 devices and today has over 60,000 connected devices.

EMnify’s disruptive solution and customer-centric approach are made possible by a team of international experts that support thousands of companies in more than 70 countries. Founded in 2014 by forward-thinking telecommunications experts Frank Stoecker, Martin Giess and Alexander Schebler, EMnify revolutionized the industry through its cloud-native service, enabling secure IoT connectivity globally – addressing one of the main issues regarding the IoT sector.

Easy Engineering: What are the main areas of activity of the company?

EMnify: EMnify operates in the CPaaS market but unlike traditional CPaaS vendors – we are solely dedicated to IoT.

We enable IoT communication by bringing cellular connectivity into the cloud – where customers’ applications are already running on hyperscalers such as AWS, Azure, Google. 

E.E: What’s the news for 2021 about new products?

EMnify: Our plans for 2021 largely revolve around continuing to establish EMnify as the leading cloud communication platform provider for IoT. We also endeavor to maintain our current growth rate.

In the beginning of the year, we will add new security functionality that will enable IoT solution providers to secure their devices already on network level. The new firewall will enable us to filter all unwanted traffic. 

We will focus on reaching IoT solution developers and adding product features that allow them to better integrate and troubleshoot their solution. In line with this, we will also extend our developer documentation. 

Beyond that, we are expanding our LTE-M and NB-IoT offering – as well as continuing to prepare 5G IoT deployments by further signing 5G roaming agreements.

E.E: What are the ranges of products?

EMnify:EMnify services are provided as cloud services through a primarily subscription and consumption-based revenue model. Our two main products are the EMnify IoT communication platform and the EMnify IoT SIM. 

The EMnify platform transforms cellular IoT into a cloud resource that goes above and beyond a simple connectivity link. Together with our global IoT SIMs, the EMnify platform takes the complexity out of IoT communication. Businesses can connect devices wherever they are, easily and securely transport data to their cloud technology stack, gain deep insights and control over device communication, and manage everything from their own system via API. With 24/7 trusted support from our expert team, we go the extra mile to ensure our customers’ solution can operate seamlessly with EMnify.

E.E: At what stage is the market where you are currently active?

EMnify: The larger CPaaS market is seeing significant growth in recent years. IDC predicts that the CPaaS segment will grow from $3.3 billion in 2018 to $17.2 billion in 2023. A CPaaS is a cloud-based platform that allows businesses to integrate multiple communication features into their software applications using APIs, so they don’t have to build and operate their own backend infrastructure. 

Today’s major CPaaS offerings are mainly focused on human-to-human communication, typically voice, video, and text messaging (SMS). With the EMnify platform, we are defining a new CPaaS market category centered around IoT and machine communications – a blue ocean yet to be untapped by existing players.

E.E: What can you tell us about market trends?

EMnify: With more and more devices connected to the Internet, IoT is driving new CPaaS opportunities beyond the previous human-centric communication. Cellular IoT is leading the growth with more than 5 billion projected connections by 2029 (Gartner). The intersection between CPaaS and Cellular IoT will allow businesses to accelerate innovation of connected products at much lower risk and complexity. Also, native integrations into the world’s leading hyperscalers, business enablers and lifecycle management functionalities will be key ingredients of the CPaaS mix for IoT.

E.E: What are the most innovative products marketed?

EMnify: EMnify CPaaS addresses the holistic requirement of IoT device communication – from data routing and security to integration and operations. Our globally distributed platform changes the way how enterprises can build, ship, connect, operate, and secure IoT products for the global market. 

With having a global coverage footprint and local breakout in all major cloud regions we allow Enterprises to build a multi-region IoT application to comply with local data processing regulations all across the world. We bundle multiple security functions from private networking, SIM security and secure DNS to policy management and network firewall in a single platform, to protect device communication against all security attacks. EMnify DataStreamer further empowers IoT operations team with real-time connectivity insights to detect and troubleshoot all networking issues. Above all, we provide a single API for all communication functionalities so businesses can better map and automate their IoT workflows.

E.E: What predictions do you have for 2021?

EMnify: The impact of the pandemic has fuelled innovation in areas like home office, health, safety and hygiene, and we expect the trend to continue in 2021. In parallel, as the arrival of new vaccine types slowly brings back normality, people’s movement will gradually recover towards the end of this year and verticals like telematics and micro-mobility are soon to see an uptake again. On the technological side, cellular IoT will make new strides as the first connected use cases with 5G start to crystallise and LTE-M becomes more available and accessible globally.

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