Fugenial GmbH is an independent and medium-sized family business, founded in 2013 south of Munich. The managing directors are Janine and André Waldenburger. In the tranquil town of Sauerlach, André Waldenburger had his idea of developing the FUGINATOR into an innovative product in his living room at home. As a trained master in the building cleaning trade, the credo “dirt is matter in the wrong place” became the goal of designing a grout brush that makes gout cleaning child’s play for everyone. The creative head of FUGINATOR, André Waldenburger, manages the internal research and development department and thus enables the company to expand the portfolio with foresight, to react quickly to trends and to constantly optimise the products. Together with production, innovations can be implemented quickly. A major role is played by the attention paid to German craftsmanship. The entire production takes place in Germany. From the material for the handle and bristles to the production, finishing and packaging, their seal is 100% Made in Germany. “Our vision is to convert our polypropylene products to recycled material, to use the produced waste efficiently and also to integrate our products into the recycling cycle. A mission that is possible, feasible and close to our hearts. True to our motto Fights dirty grout. the same applies to mountains of waste. In this way, we continue to maintain our production site in Germany and guarantee 100% Made in Germany.”- André Waldenburger, Managing Director. Easy Engineering: What are the main areas of activity of the company? FUGINATOR: The invention and manufacture of products for grout cleaning. The area of grout cleaning is viewed holistically and constantly expanded with innovative ideas. E.E: What’s the news for 2021 about new products? FUGINATOR: The product line FUGINATOR® CLEAN GREEN with the articles: FUGINATOR® Recycling Production and Material: The raw material for the handle, the regranulate, consists of HDPE waste (polyethylene) from industry and trade, as well as of conventional households. FUGINATOR® Bio Production and Material: The material Arboblend 2804X consists of 93 % renewable raw materials. FUGIrein Bio + Eco Quality Joint and tile cleaner 500 ml Recyclat bottle with injection pourer PH value 10-11,4 The product does not contain petrochemical substances. In addition, the following adapter is launched on the market: FUGINATOR® Combi-Adapter Ø 24 mm for household handles with EU-Kaja thread. E.E: What are the ranges of products? FUGINATOR: Our product range is divided into the following categories: Grout Brushes: FUGINATOR® Grout Brush Classic, das Original;FUGINATOR® Grout Brush Home;FUGINATOR® Grout Brush Recycling;FUGINATOR® Grout Brush Bio;FUGINATOR® Grout Brush HACCP. Adapter: FUGINATOR® Screw Adapter;FUGINATOR® US Adapter;NEW: FUGINATOR® Combi Adapter. Cleaner: FUGIREIN Bio + Eco Quality (joint and tile cleaner);FUGIPERL (Impregnator). E.E: At what stage is the market where you are currently active? FUGINATOR: The general cleaning market has achieved a “new” focus in 2020 through COVID 19. In addition to cleaning, the topic of disinfection was and is of great importance. The sequence that hygienic cleaning must be carried out first and then the subsequent disinfection has achieved a new significance. E.E: What can you tell us about market trends? FUGINATOR: The trend in household and commercial cleaning is very much towards recycling, organic and environmentally friendly. In detail, this means the use of biological cleaning agents without chemicals, the use of recycled material to produce the tools/containers – all in an environmentally friendly way with little or recycled packaging. This trend applies to the private as well as the commercial sector. E.E: What are the most innovative products marketed? FUGINATOR: The tool-free adapter systems, which means that the Fuginator can be attached to existing handles in the private and commercial sector and the time-consuming dispatch of the handles is no longer necessary. E.E: What estimations do you have for 2021? FUGINATOR: A Positive Upward Trend.