Deaton’s Geo-tronic’s, Inc. is a Tennessee based distributor that began in 2012 with a sister store, Geo-tronic’s of Kentucky in Mayfield, KY. The company’s mission is to provide quality positioning equipment, support and supplies to customers. Geo-tronic’s is an industry leader, being recognized as Sokkia dealer of the year in 2017. They carry a full line of optical and robotic positioning equipment, software, GPS, data collectors by trusted manufacturers. The company has a global outreach via their online store at

Easy Engineering: What are the main areas of activity of the company?

GEO-TRONIC’S: Sales, service, rentals, repair, support, and training are provided with over 60 years of combined service. Prices can be matched, customer service cannot.

E.E: What’s the news for 2020 about new products?

GEO-TRONIC’S: New for 2021 are the data collectors, Topcon, FC-6000 and Sokkia, SHC-6000 with more RAM and faster processing. The Topcon Hiper HR, GPS system is new and tracking 30 plus satellites and utilizing fenced antennas for better reception and UHF modems for 4mile radio range.

E.E: What are the ranges of traded products?

GEO-TRONIC’S: The range of products we sell start from basic surveying supplies to optical levels, reflector-less total stations and robotic and GNSS positioning equipment. Topcon and Carlson software for the data controllers. We also supply basic construction equipment like rotating lasers and pipe lasers.

E.E: At what stage is the market where you are currently active?

GEO-TRONIC’S: The surveying, mapping and construction layout industries are growing rapidly to meet the demand of a worldwide infrastructure boom. Topcon and Sokkia are innovating products to create more productive solutions to meet that demand. The industry experienced steady growth during Covid-19 as many companies utilized the down time to renovate and make improvements to infrastructure.

E.E: What can you tell us about market trends?

GEO-TRONIC’S: In 2021, the market is growing at a steady rate and with the rising adoption of strategies by key players, the market is expected to rise over the projected horizon. The surveying technologies have a significant impact on growth and efficiency. Specifically, in the future with 9 axis IMU embedded in the GNSS systems. We have a solution that blends the latest robotic total stations and GNSS called hybrid positioning.

E.E: What are the most innovative products marketed?

GEO-TRONIC’S: The most innovative product marketed is the Topcon Hiper HR, global positioning system with fenced antennas and 30 plus satellites, plus 9 axis IMU. This allows better positioning in heavy tree canopy and urban environments.

E.E: What estimations do you have for 2021?

GEO-TRONIC’S: Estimation trends for Deaton’s Geo-tronic’s Inc. for 2021 is to expand our reach not only in the United States but to increase our global outreach. We are adding new product lines to our portfolio. With the growth potential we are looking to partner with others across the globe to meet the demands of our growing business sector. Our company and technologies offers will be featured in an upcoming episode of Advancements TV hosted by Ted Danson in the last quarter of this year.


Troy Deaton, CEO

Deaton’s Geo-Tronics Service Inc.

723 AEDC Access Road

Hillsboro, TN 37342