Global Tag deals with RFID technology and focuses on the proposal of the tag/transponder, i.e. the component equipped with a chip, capacitor and antenna that, in RFID systems, is applied to the items to be identified. The name Global Tag came from the desire to underline both the globality of their proposal in the RFID and NFC transponder tags, and the globality of the proposal at international market level. The main focus is – even before the (direct or indirect) production of the transponder – the research, identification or, if necessary, the design of the RFID/NFC tag that best meets the project requirements. The company wants to offer value-added services on choosing the right frequency and the right tag. Global Tag can design, customize and manufacture RFID and NFC transponder tags based on specific customer requirements. They can make tags with different materials, different frequencies and most RFID and NFC chips. Answers by Fabio Mazzola – CEO, Alessandro Barbò – Sales Manager & Alice Gilberti, Marketing and Communication at Global Tag. Easy Engineering: What are the main areas of activity of the company? The function of RFID and NFC technology is to automate processes through the unique identification of objects that are ‘tagged’. The common benefits of this technology are generally time reduction, cost reduction and minimisation of human error. Therefore, as can be guessed, RFID boasts a wide range of application scenarios in industry: logistics production control inventory management asset management plant and machine maintenance worker safety E.E: What’s the news about new products? Our newest product, available in our catalogue since November 2022, is the Cably Tamper Evident (TE) tag. It is a tag designed in RFID cable tie format, with great performances and a simple application, made of ABS material and UHF frequency. The special feature of this tag is is the ability to recognize when the tag is tampered with. How? Thanks to the automatic change that occurs electronically in the unique code once the tag has been damaged. Cably Tamper Evident UHF tags are compatible with a variety of application areas and different usage scenarios such as asset management, machine tool maintenance or security. E.E: What are the ranges of products? The products available in our catalog are countless and can be divided according to different categories: By operating frequency: LF 125Khz, HF 13.56 Mhz (HF ISO14443 to HF ISO15693) and UHF 868 Mhz By application material: tags applied to ordinary surfaces are different from tags applied to metal surfaces, which under normal conditions hinder tag-controller communication. By strength: The range features ‘softer’ products such as smart labels, as well as ‘rugged’ products suitable for harsher environments. By temperature resistance: Depending on the application environment, tags can be ‘standard’ or suitable for high temperatures, up to peaks of 200°C. E.E: At what stage is the market where you are currently active? Global Tag Over the past year, the market has come under strong price pressure due to the euro-dollar exchange rate and the chip shortage, which together with the pandemic, the war in Ukraine, and increasingly delicate economic conditions, has resulted in a perfect mix of causes that has made the price market so tense that the validity of offers has had to be reduced to a few working days. However, thanks to the depth of our products portfolio and the variability of our suppliers, we were always able to respond positively to market demands. E.E: What can you tell us about market trends? Referring back to the previous question, the trend is towards a clear improvement in macro-economic conditions both in terms of the availability of chips and their cost/economic value, thus going in the opposite direction to inflation, which seems to be on the rise. This therefore makes us confident and positive for 2023 E.E: What are the most innovative products marketed? Innovative and versatile are our Hardy and Tiny families. These two product ranges are an excellent solution for the industry world as they adapt to different application scenarios, even at high temperatures and especially on/in metal. Precisely because we are talking about a Family, we can find variety in formats and sizes: we have a total of 9 tag types for the Hardy Family and 7 for the Tiny Family. This allows you to choose the most suitable size for your project while also having excellent reading performance. E.E: What estimations do you have for the rest of 2022? For 2022, in spite of the global problems, we expect to be able to end it as in the pre-pandemic period. Assuming that our sector is always growing, 2023 will be a year of great unknowns, mainly related to inflation and the resulting possible recession that could impact so many of our business sectors. Early estimates for 2023, however, predict that RFID technology will see a year of growth and leap, with rhythms that will be much higher for the first time than in the years leading up to the pandemic.