GREEN DRAIN EUROPE is a part of NGDGroup and was established 2017. The company is exclusively distributing two environmentally friendly brands; GREEN DRAIN – water free self-cleaning trap seal for floor drains and GREEN GOBBLER drain opener. NGDGroup is specialized in selling to stocking customers/distributors within many different target groups with various demands all over Europe. Headquarter is located in Herning, Denmark, and warehouse and distribution center in Slangerup, Denmark.

Easy Engineering: What are the main areas of activity of the company?

GREEN DRAIN: GREEN DRAIN is the new standard within trap seals for floor drains. A disruptive retrofit solution, much more efficient than the only option previously available, the water trap seal.

GREEN DRAIN is used by several different industries in order to prevent unpleasant things from entering through the drains. Among these can be mentioned pest control, facility management, DIY chains and whole salers within the plumbing industry. The easy installation and hassle free functionality makes it a must have, and also the fact that no standing water is necessary in order to block the gases, makes it the only choice in deserted facilities, i.e. during Covid-19.

GREEN DRAIN is a one-way-valve that allows the flow of water flowing free and at the same time blocks for odours, dangerous gases, virus, insects and pests.

GREEN DRAIN has achieved a lot of certificates and accreditations globally. Most important for the European market are the CE-marking within building regulations and HACCP within food safety.

E.E: What’s the news for 2021 about new products?

GREEN DRAIN: 2021 is expected to be another year of growth and introduction of GREEN DRAIN to even more countries in Europe. The search for distributors will continue and we welcome all interested prospects to contact us for more info about becoming a distributor. A product with more potential is not often seen. We experience only satisfied customers benefitting from the superior performance of GREEN DRAIN.

E.E: What are the ranges of traded products?

GREEN DRAIN: GREEN DRAIN comes in 5 different sizes which are all flexible, and can be fitted vertically as well as horizontally. The range covers from 50 mm to 135 mm in diameter. It is not necessary for sellers to stock normal trap seals anymore which are customized for one type. After GREEN DRAIN entered the market, a better solution that fits all drains, has made it simple to stock, sell and install. The DIY chains also have huge success with the product, as private end users are able to install by themselves, in less than five minutes and without the use of any tools.

E.E: At what stage is the market where you are currently active?

GREEN DRAIN: After four years active in the market, we are available in half of the 40 European countries and every month more join.

E.E: What can you tell us about market trends?

GREEN DRAIN: Like in any business the focus at environment and sustainability is increasing. GREEN DRAIN is „GREEN” as it avoids the need of blocking oils or an automatic trap primer, which equals no extra water added in order to avoid evaporation, as well as no chemicals poured down the drain ending up at the treatment plants.

Another trend is comfortability. People of today do not adapt to bad odours, bother with cleaning drains or keeping them filled with water. For businesses within Facility Management this means bottom line savings installing GREEN DRAIN.

IPM – Integrated Pest Management – is the principle of prioritizing environmentally friendly methods before using chemicals and toxics. Pest control companies all over the world use GREEN DRAIN as the IPM tool against pests and insects entering through the drains, where they thrive and reproduce. Fruit flies in a restaurant kitchen is a true nightmare! – installing GREEN DRAIN here solves the problem easily.

E.E: What estimations do you have for 2021?

GREEN DRAIN: 2021 will finally be the year where everybody knows the importance of protecting their drains. Covid-19 spreads, as well as the SARS did in 2003, through the drain systems, and the fact that GREEN DRAIN is a one-way-valve and blocks for gases coming up, has made it a very popular product to protect against virus. Hopefully the word will spread just as fast as the virus and eventually give people a healthier indoor climate.