Habermann Aurum Pumpen GmbH is a global manufacturer and distributor of industrial pumps, fittings and valves. The products are manufactured in Bochum and exported from here to customers in Western Europe, North and South America, the Middle East, Asia, Africa and the CIS countries, among others. The slogan of Habermann Aurum Pumpen is therefore simple and impressive: Made in Bochum. Made for the world. The history of the company goes back to 1927. Many outstanding developments, especially in the field of slurry pumps, can be traced back to Habermann Aurum Pumpen. This vast experience, the expertise of Habermann Aurum Pumpen employees, experienced engineers and sales specialists at the company’s locations worldwide, enable it to develop both innovative and custom-fit pump solutions for its partners. Another focus of the company is the aftersales business area. Habermann Aurum pumps are particularly durable, which makes it all the more important for the company to provide professional maintenance and, if necessary, repair.
Here, customers benefit once again from Habermann Aurum Pumpen’s experience: In the gigantic company archive, in which the most diverse construction plans from the past almost one hundred years are documented, answers and solutions to all our customers’ pump questions can be found – even if the original product was not purchased from Habermann Aurum Pumpen at all or was not installed by us. All this is appreciated by Habermann Aurum Pumpen’s customers worldwide, including many medium-sized companies from various countries, local companies, but also global industry giants such as ThyssenKrupp, Liebherr, BASF and Arcelor Mittal.
“We know how because we did it ourselves,” is how Habermann Aurum Pumpen’s CEO Zia Safi sums up his company’s brand essence: “We have been in a continuous growth phase for several years, opening up new markets and developing new industrial solutions. This is a great recognition for our work. And an obligation for us to continue writing the success story of our company.” By the way, if you ask Mr. Safi what defines the quality of his products, he answers with the following simple formula: “The best pump is the one that does what it’s supposed to do: pump.”
Interview with Zia Safi CEO Habermann Aurum Pumpen GmbH.
Easy Engineering: What are the main areas of activity of the company?
ZIA SAFI: We have been producing industrial pumps, fittings and valves for the global market for almost 100 years. All our products are made in Germany, so occupational safety and environmental protection are particularly important to us, in addition to compliance with the highest quality standards. We have therefore just had the efficiency of our processes in this area audited and confirmed by DQS GmbH, a certification company that is also active worldwide. At the same time, we stand for innovative solutions precisely because of our experience. For us, experience, expertise and innovation belong together: We know how, because we did it ourselves is therefore a common saying at Habermann Aurum Pumpen.
Habermann slurry pumps are a major focus of our work; they are valued worldwide for their high quality and long service life. But also, in the field of submersible water, chemical and wastewater pumps, we offer a wide range of pump solutions – from the small, hand-transportable everyday pump to the large and robust industrial pump – everything is included in our portfolio. We are distinguished by the fact that we do not offer our customers catalog products, but individual solutions that are geared to their needs and requirements. In order to be able to be on site as much as possible, which allows us to bring our expertise into the planning process, we have established a global sales team and branches in all major sales countries. But the heart of our company is our headquarters in Bochum, Germany, where everything comes together, that’s for sure.
E.E: What’s the news for 2021 about new products?
ZIA SAFI: We are currently launching the submersible sewage pumps of our Apollo series. They are easy to transport, quick to use in a wide variety of areas, and reliable in the long term. Their compact size and high performance make them ideal for construction companies of all kinds, rescue operations after storms, for example, and for operating wells. In doing so, Apollo pumps can handle a variety of resources between mud and water. Due to their already fair market price, their purchase is attractive even for smaller craft companies, and due to quantity discounts, we also offer unique prices to chains and larger companies. The different pump types of the Apollo series offer great flexibility and a custom-fit application oriented to customer requirements.
Basically, however, every project is unique for us: Because we work closely with our customers in every case and find custom-fit and individual solutions. And even after installation, our products remain important to us: That’s why we offer comprehensive maintenance and services. We simply live what we do and want to inspire our customers with our work and our pumps.
E.E: What are the ranges of products?
ZIA SAFI: As mentioned, we offer a comprehensive portfolio of industrial pumps and the associated fittings and valves. In particular, of course, the Habermann slurry pumps but also water, waste water and submersible water pumps are part of our portfolio. In addition to that we offer chemical pumps. We develop our valves and fittings in each case according to the resources they are to work with, so that they are as robust, efficient and durable as possible. In short, we do whatever it takes to enable our customers to successfully operate their industrial equipment.
E.E: At what stage is the market where you are currently active and what can you tell us about market trends?
ZIA SAFI: Our market is very broadly based: From chemical parks to mining and well construction, you can find Habermann Aurum pumps in use everywhere. The developments in the respective sales markets differ primarily due to the different requirements and challenges in the sales countries. Basically, we want to be seen as an innovative and modern company also in the future, because that is what makes us. That is why we focus in particular on sustainable materials and production methods; this is our responsibility as an experienced and high-performance traditional company. In the process, we find that our customers also appreciate that about us: We make resource-saving work simple, affordable and efficient for them.
E.E: What expectations do you have for 2021?
ZIA SAFI: We want to continue on the path of Habermann Aurum Pumpen, innovative industrial solutions from development oriented to our customers’ requirements to our use in aftersales in our customers’ plants. We are currently working on opening up new sales markets in Southern Europe, Africa and Asia and are looking forward to being on site with our customers again after the end of the Corona pandemic. In general, of course, the development of new pump solutions is increasingly about saving resources and protecting the environment in general. Here, our experience and the resulting innovative strength help us to remain not only at the cutting edge but pioneers. We are therefore convinced that our high-performance, precision-fit and sustainable pumps, fittings and valves will still be valued worldwide in a hundred years’ time. And we are already laying the foundation for this conviction to come true. To preserve and increase this heritage is our task, a great challenge but an even greater pleasure.
