Infinited Fiber Company is a fashion and textile technology group on a mission to bring joy and hope back into fashion and people’s closets by making textile circularity an everyday reality. Their technology turns cotton-rich textile waste into brand-new, high-quality textile fibers that go by the name Infinna™. Infinited Fiber Company’s technology is an enabler of circularity in the textile industry. They take discarded textiles that would otherwise end up as pollution at landfills and in incinerators and turn it into a valuable new material for the textile industry, helping to lessen the burden on the planet’s finite resources at the same time. Easy Engineering: What are the main areas of activity of the company? Infinited Fiber Company: We are an innovator in the fashion and textile industry. First and foremost, we are a technology company. We currently produce our unique, regenerated Infinna™ textile fiber 100% from post-consumer textile waste, and we are preparing to build the first commercial-scale Infinna™ factory in Finland. In addition to selling the fiber directly to fashion and textile companies, we are also selling technology licenses to other fiber producers so that they, too, can add Infinna™ to their product portfolios and help speed-up the scaling of the technology and the availability of the fiber on the market. E.E: What’s the news about new products? Infinited Fiber Company: We work with many of the world’s leading fashion and apparel brands because we believe that sustainably produced, regenerated materials must be accessible to everyone. If they are used only in expensive or very niche products, they will not help solve the world’s textile waste problem. We want Infinna™ must become a mainstream material so it can make the biggest possible positive impact on the industry and the planet. Some of the brands we work with – like H&M Group’s Weekday, Wrangler, and Pangaia – have already launched products made with our regenerated Infinna™ fiber; others are in the pipeline, so please stay tuned! Right now, a big focus for us is preparing the building of the world’s first commercial-scale Infinna™ factory in Finland. It will have an annual production capacity of 30,000 metric tonnes of Infinna™, which is roughly equivalent to the amount of fiber needed for 100 million T-shirts. We’re also negotiating technology licensing deals. E.E: What are the ranges of products? Infinited Fiber Company: Infinna™ is a totally new kind of textile fiber. What makes it unique is that it can be created 100% from cotton-rich textile waste, meaning it enables the textile industry to reduce waste and to keep resources in circulation for longer. It looks and feels soft and natural like cotton, and can be used to make all kinds of textiles from denim and French terry to single jersey and shirting fabric, making it a true, regenerated alternative to conventional textile fibers. Infinna™ is created using cellulose carbamate technology, which enables the textile waste that goes in to be cleaned up and broken down at the molecular level so that it can be reborn as a completely new kind of fiber. This is what enables the high quality of the fiber. It means that no compromises are needed in terms of design or comfort, which we hope will change the perception of recycled materials as somehow inferior – they don’t have to be. E.E: At what stage is the market where you are currently active? Infinited Fiber Company: The fashion industry knows it cannot continue with business as usual and is, therefore, looking for innovations like ours that enable it to transform towards more sustainable, circular practices and materials. We are delighted to see that there is more demand for our fiber than we are currently able to produce at our pilot facilities. We’re also delighted that throughout the industry there are so many people and companies looking for ways to improve on the way things are done. The problems, including that of textile waste on the one hand and that of limited natural resources on the other, are so huge that the more hands we have on deck, the better. E.E: What can you tell us about market trends? Infinited Fiber Company: Textile-to-textile recycling and regeneration seem to be a topic that is of high interest to brands. How to eliminate waste from current processes and how to enable textiles to continue life as high-quality textiles once they’re torn and worn beyond repair. Another big trend is digitization, which is bringing more transparency and new ways for industry stakeholders to interact with each other and with consumers. E.E: What are the most innovative products marketed? Infinited Fiber Company: This probably depends on who you ask and how you define innovation. We of course feel that our innovation is significant as an enabler of circularity in the textile industry, with the potential to enable positive change at scale. At the same time, many of the innovations happening for example in the tracing of textiles are super interesting. E.E: What estimations do you have for 2022? Infinited Fiber Company: From the perspective of Infinited Fiber Company, we can’t wait to share more exciting brand collaboration news, as well as news on how our commercial-scale plant project has progressed. The hard work to transform the textile industry from its current, predominantly linear model of production to a circular one will continue on several fronts.