INTERVIEW WITH ION INDUSTRIES

ION INDUSTRIES is a manufacturer and a supplier of high-quality LED Dimmers, the ultimate addition in the field of LED lighting. ION INDUSTRIES has been operating from Nieuwegein (NL) since 2012, and from Windesheim (DE) since early 2022. At both locations, the focus is on offering the perfect combination between quality, innovation and collaboration. The current Dutch LED market is now well-known for the dimmers from ION INDUSTRIES. Because of this, the company is fully committed to growing internationally. 

Easy Engineering: What are the main areas of activity of the company?

ION INDUSTRIES: ION INDUSTRIES specialized in manufacturing and supplying high-quality LED Dimmers. The company’s everyday mission is to develop new products and bring innovation to the LED Dimmer market. ION INDUSTRIES is proud of the most recent innovative function: the Auto Configuration function. Dimming LED as low as 0.3 Watt is also one of the unique features in the current market. Besides producing dimmers, ION INDUSTRIES collaborates with its partners for creating online content and marketing campaigns. This includes billboards, folders, videos, blogs or other special promotions. With innovation and collaboration on various levels, the company is developing LED Dimmers that meet the needs of the market.

E.E: What’s the news about new products?

ION INDUSTRIES: The 600 Watt LED Dimmer is the latest and most powerful product that was launched to the market by ION INDUSTRIES. This dimmer has all the latest innovative features, such as the Auto Configuration, a boost function, and an extra output of 600 Watt for other devices, like a fan. With the 600 Watt LED Dimmer is possible to dim with a high wattage. This makes it ideal for larger spaces, such as schools, offices and retail properties. The 600 Watt LED Dimmer recently won a German Innovation Award (2022) for its innovative features.

E.E: What are the ranges of products? 

ION INDUSTRIES: ION INDUSTRIES has a wide range of LED Dimmers with corresponding cover materials in different colours. The basic model is the 150 Watt LED Dimmer, followed by the variants with higher wattages: 200 Watt, 350 Watt and 600 Watt. There is also a Duo LED Dimmer, which can control two lamps with two switching functions in one dimmer. The LED WiFi Dimmer can be connected online and it is an ideal addition to the Smart Home System. Of course, this dimmer can be used manually too, without a WiFi connection. ION INDUSTRIES also offers a hotel circuit where at least five different dimmers can be linked: the Master-Slave LED Dimmers.

E.E: At what stage is the market where you are currently active?

ION INDUSTRIES: Currently, the Light Switch market had an estimated value of $7.99 billion. With an expected CAGR of 6.8%, the market size value is going to be $12.68 billion in 2028.    

E.E: What can you tell us about market trends?

ION INDUSTRIES: European legislation, cross-border selling and consumer behaviour regarding sustainability are the trends that have a direct effect on ION INDUSTRIES. The European Union wants to stimulate the use of LED light because it is more sustainable and equipped with more innovative advantages compared to halogen lamps. As a result, the LED market is greatly stimulated within the European Union and will be eventually the standard for every home or business. The general consumer behaviour is already moving fast toward a better and more sustainable future. Highlighting the sustainable benefits of products has a positive effect on sales too. Because of all of these trends, it is easier to enter foreign markets through consumer marketplaces, like Amazon.

E.E: What are the most innovative products marketed?

ION INDUSTRIES: The German Innovation Awards recognized several ION INDUSTRIES products in the past three years, out of more than 50.000 entries annually. The award-winning products are the LED WiFi Dimmer, the Master-Slave LED Dimmers and the 600 Watt LED Dimmer mentioned earlier. Within the ‘Lighting’ category, these dimmers have been praised for their innovative qualities. ION INDUSTRIES is proud of these prestige awards!

E.E: What estimations do you have for 2022?

ION INDUSTRIES: ION INDUSTRIES is a leading manufacturer and supplier of LED Dimmers within the Dutch market. There are a lot of new goals planned beyond the national border. During this year, ION INDUSTRIES wants to strengthen its market position in Germany and England. Foreign LED markets will need to adjust and keep up with the innovations coming from ION INDUSTRIES and its fast international growth.