Karl Knauer is one of the leading packaging manufacturers in Germany. With more than 80 years of expertise and the ability to always be one idea ahead, the company develops and produces packaging, promotional products and gift packaging as well as packaging machines. Easy Engineering: What are the main areas of activity of the company? KARL KNAUER: Packaging: We develop and produce impressive packaging solutions. In a unique variety, with almost unlimited possibilities. From classic folding boxes to complex cardboard packaging to high-quality product packaging. Plus finishing for a special touch. From subtle to spectacular. Promotional products: We develop, manufacture and print a wide range of versatile, innovative and highly functional products. Our aim is the highest possible advertising impact: promotional products in note form are useful helpers and always on hand, while tactile advertising media increase the impact. Gift packaging: We offer two unique ways of giving gifts: Our standard cardboard products that can be customized by logo embossing, starting at 500 units. Or gift packaging that is totally unique in terms of the material, shape or finish used, starting at 2,000 units. Our clients benefit from our extensive experience in creating high-quality, creative packaging that is sure to stand out at the POS. Mechanical engineering: Being one of Germany’s leading packaging manufacturers, we also have more than 40 years of experience in building Packaging machines. We develop, design and build packaging machines that are precisely tailored to the requirements of our customers from various industries. Thanks to the synergies from our comprehensive packaging expertise, our systems are convincing in terms of cost efficiency, precision and ease of operation. E.E: What are the ranges of products? KARL KNAUER: Being a manufacturer of packaging machines made in Germany, we are the ideal partner for small and medium-sized companies. Impressive advantages: Low energy consumption; affordable, modular system components; spatial flexibility thanks to space-saving, mobile packaging machines featuring your CD; planning and integration into your production layout; user-friendly, simple operation; maximum precision for professional and safe packaging. E.E: What can you tell us about market trends? KARL KNAUER: There is not only a need for products / machines but also for a holistic consulting. Better processes start with an analysis of the clients current packaging situation and lead to consulting, with the aim of optimizing packaging processes and making them highly efficient. A seamless, fully integrated and efficient packaging process requires excellent packaging line expertise and consistent quality. Thanks to our packaging line expertise, we can develop packaging concepts and solutions that offer outstanding value for money and give you that all-important competitive edge on the market E.E: What estimations do you have for 2021? KARL KNAUER: Sustainability is becoming more and more important. We’re not just a producer of products and machines, we always look at the big picture. As a family-led company with our roots in the Black Forest, we take our responsibility towards people, the environment and nature very seriously. This is why sustainability forms a central part of our business strategy. In all our packaging, advertising, gift packaging and mechanical engineering services, our aim is to increase process efficiency, save resources and minimize emissions. We are constantly expanding our efforts along with our success.