From conveyor rollers to lifting tables. For more than 80 years, well-known European companies have placed their trust in tailormade solutions from the traditional Austrian company KRAUS. The construction of conveyor rollers is simplified by the digital product catalogue with intelligent engineering data. Customers and interested parties can configure conveyor rollers themselves in over 1000 different variants and then download them free of charge as 3D CAD models or 2D drawings in the CAD format of their choice.

Further digital sales channels include online shops. For example, KRAUS offers a wide range of lifting tables, heavy-duty trailers and special lifting table designs.

Easy Engineering: What are the main areas of activity of the company?

KRAUS: Production of Coveyor Rollers, Lifting Tables and other intralogistics components as well as trading with works equipment such as Wheels and Castors and Transport Equipment. From batch size 1 until serial production.

E.E: What’s the news for 2021 about new products?

KRAUS: In 2021 we will offer our conveyor rollers in over 1000 different variants in the form of a Configurator to our customers and interested parties. The service will be available in 9 different languages – free of charge.

E.E: What are the ranges of products?

KRAUS: Conveyor Rollers, Motor Rollers, Conveyor System Components, Lifting Tables and Transport Equipment.

E.E: At what stage is the market where you are currently active?

KRAUS: The Intralogistics Market shows very positive signs mainly driven by digitalization and the usage of E-Commerce. More and more companies try to automize their internal logistic processes and invest into solutions that provide a consistent flow of goods. The final customers of our products are companies like Amazon, Zalando, Adidas, Audi, Coca Cola and different international airports.

E.E: What can you tell us about market trends?

KRAUS: The estimated market growth rates in the sectors mentioned above will reach a level of 10% – Intralogistics in general is booming due to changed consumer behaviours. Convenience for end users is becoming more and more important, which means that the easiness of buying online will play a big part for many companies and industries in general. Furthermore, supply chains of different companies will more and more grow together to simplify transactions and operations.

E.E: What are the most innovative products marketed?

KRAUS: Our Conveyor Roller Configurator for more than 100 different variants in 9 different languages, which gives mainly engineering employees/constructors the possibility to simplify their task in building intralogistics solutions like roller conveyors.

The Configurator will be available worldwide 24/7/365 also available via


E.E: What estimations do you have for 2021?

KRAUS: We estimate that Q1 2021 will continue to be a tough quarter. Starting from Q2 we believe that the economy in general will recover and start to grow again until the end of 2021. Some sectors will still suffer in 2021, however we believe that there will be industries that benefit earlier like the IT sector, pharma as well as the intralogistics sector. Efficient internal processes will continue to become more and more relevant and important for producing companies and companies with big warehouses.