Minuendo, a spin-out venture from SINTEF Acoustics Research Laboratory, is a specialist in hearing protection and acoustic product development. Their highly skilled team of scientists, engineers and visionaries believe that hearing is not a sense to be overlooked, in work or life. Transforming data into simple and playful educational communication, partnered with comfortable products, that do not limit the pleasure of sound, Minuendo hope to change people’s perception regarding, and understanding the importance of, protecting their hearing. Easy Engineering: What are the main areas of activity of the company? MINUENDO: Minuendo currently provide two services; products designed to protect your hearing without reducing the pleasure of sound or reduced situational awareness, and user behavior data that can guide and advise on when hearing protection is needed and how to use it correctly, ensuring a safer day or night of sound. There are two hearing protection devices currently available. Minuendo Adjustable Earplugs designed for professional musicians and music lovers, and Minuendo Smart Alert designed to promote safer behavior in industrial and construction markets. Unique to both, is the innovative filtering technology, that enables wearers to hear sound around them in a very natural way, meaning they remain connected to the immediate environment. For musicians or lovers of live music this means they can fully experience the pleasures of a concert or gig, whilst construction workers can maintain communication and situational awareness, thereby reducing chances of accidents. Life will appear to continue as normal, and tasks can be undertaken efficiently, all whilst your hearing is being protected. E.E: What’s the news about new products? MINUENDO: Newest product to the market is Smart Alert, that brings a whole new dimension to Industrial Hearing Loss Prevention. Occupational noise-induced hearing loss (ONIHL) is the most common occupational disease in the world, and each case holds the potential to cause enormous individual suffering and distress. Minuendo Smart Alert automates the hearing loss prevention process, providing users with practical real-time guidance on noise exposure to help them adopt safer behavior or build greater awareness to their hearing, in industrial and construction environments. Data captured in the Smart Alert Cloud can also be used by Safety Managers to support those most at risk from (NIOHL) and in empathetic delivery of company health and wellbeing missions. E.E: What estimations do you have for 2021? MINUENDO: We are already witnessing an increased generational awareness towards the importance of hearing and maintaining hearing throughout life. Minuendo’s team are continuously evolving next generation hearing products and solutions that align with technological advancements in health and wellbeing gear. For the future… Noise induced occupational hearing loss is 100% avoidable, and we want to provide the game changing solution that improves peoples’ lives.