INTERVIEW WITH ORSHADE EUROPE

Orshade Europe is a Danish company offering integrated shading systems. They offer a wide range of manual and motorized daylight control solutions, with a strong focus on electronically operated, motorized blind systems. Encapsulated inside a double or triple glazed isolating glass unit, the system stays clean and maintenance-free, allowing precise control over the amount of daylight. 

The Orshade brand produces integrated blinds for both professional and residential and they have a wide range of strong references.

The company also provides training, technical support and service to all stakeholder involved in the systems’ installation process– glass processors, frame makers, facade companies, electricians and low voltage technicians working on site.

Easy Engineering: What are the main areas of activity of the company?

ORSHADE: We currently have Danmark and Norway as our biggest markets, landing projects like the former American Ambassy in Oslo, and new super hospital OUH, in Odense Denmark.

E.E: What’s the news for 2021 about new products?

ORSHADE: We have in 2021 developed a new faster and more noiseless digital motor ensuring the blinds to run smooth, fast and silent. In our product pipeline (launching hopefully in 2021), we have a battery solution, which helps the customer avoid any external cabling, making the product cheaper to install, still giving the possibility of controlling from an app. 

E.E: What are the ranges of products?

ORSHADE: We mainly focus on electrical blinds, but we also offer manual blinds with either cord or magnet solution. Beside the blinds we offer various electrical control units depending on the requirements from the buildings intelligent system.

With an Orshade integrated blind solution, you will see the following benefits:

– Sustainability and climate. Energy/cost saving – with an Orshade shading system, heat is kept out before entering the last pane within either double or triple glazing, saving cost for energy in regards of cooling.

– Better working environment. With the ability to limit solar disturbances (Glare), Orshade ensures a healthy environment with complete control of the sunlight.

– Long life. Orshade products are made from well-tested materials, and is placed in a closed cavity within the insulated glass unit ensuring a long-lasting and safe product.

– Privacy. Orshade offers the possibility of blackout and complete privacy.

– Weather independent. Oposite external blinds, weather is not a consideration, when you choose a solution with Orshade integrated blinds.

– Low maintenance cost. As the Orshade blinds are installed within the insulating glass unit, it will not be affected from dirt and other external factors wearing the system. This decreases the maintenance costs significantly.

– Simplicity. An integrated blind ensures a uniform and minimalistic expression.

– Hygienic solution. Orshade systems offers a high degree of hygiene and installed in hermetical sealed environment (low abrasion).

– Helps to prevent vandalism. As the Orshade blinds are integrated into the double-glazing window, the possibility of mild vandalism is significantly reduced.

– Custom made. With an Orshade solution, we offer various colors.

– Big, fast, and noiseless. Orshade offers the biggest sizes of electronical blinds in the market, with the blind still able both tilt and lift. Our German motors are the fastest and most noiseless in the market.

E.E: At what stage is the market where you are currently active?

ORSHADE: We currently have Danmark and Norway as our biggest markets, where I would categorize both markets as mature. Both countries have several buildings with integrated blinds, and because of the obvious benefit in regards of hygiene, we see integrated blinds in most hospitals, but due to climatic and work environmental benefits, also in office building.

E.E: What can you tell us about market trends?

ORSHADE: We see an overall growing trend in green solutions, where climate is on top of the agenda. When we can affect climate calculations positive, we fell the increasing demand for solar control in general, and due to the obvious benefits of our products, we believe in a great future.

E.E: What are the most innovative products marketed?

ORSHADE: We have a control unit/gateway called Orshade Link. Orshade Link makes it possible for us to help the customers monitor and log the use, and furthermore offer remote support, avoiding technicians in the site (cost effective).

E.E: What estimations do you have for 2021?

ORSHADE: We see an overall growing trend in green solutions, and we are on the verge of opening further countries, and we have already taken the first steps. I expect growth in a very hot construction market in the countries where we currently are present. It is difficult to make an estimate, as we are a small and agile company depending on bigger projects to land. If we get a good conversion on our pipeline, and the offers already sent is landed, things look positive.

https://orshade.eu