Racemore manufactures professional racing full motion simulators. The products are developed in Sweden, and then manufactured in Sweden and the USA.
Easy Engineering: What are the main areas of activity of the company?
RACEMORE: Our products are aimed at customers in both racing and the racing world. Driving and training in a simulator provides plenty of driving time to hone the skills required to become a successful racer. In a motion simulator, the driver can also practice all the situations a driver faces during competition and get all the haptic as from a real car. And that’s regardless of whether you drive rally, rallycross, drifting, GT racing, Nascar, Formula or Indycars.
E.E: What’s the news about new products?
RACEMORE: Our simulators use six (6) actuators for hyper realistic movement. The haptic from the full motion simulator is amazing and adds a total new dimension to simulator driving.
We now follow up our first success the Racermore GT600 with the Racemore Formula 600. This new simulator has a monocoque developed for laying driver position. This is a difference from the GT600 where you have a seat upright like in a GT-car.
E.E: What are the ranges of products?
RACEMORE: We present for the moment two Racemore simulators. The GT600 and the Formel600.
The range will during 2023 and 2024 be expanded with a budget model as well as a super professional simulator system for top teams in International racing series
E.E: At what stage is the market where you are currently active?
Right now, there are in an expansion phase in a lot of different areas. The development team are working with new models, we continue communicate via social media, and we are in a strong process of growing business on building platforms in our five markets, Europe, USA, Arab region, Asia and Australia.
E.E: What can you tell us about market trends?
RACEMORE: Movable simulators are definitely not just a trend, it is standard when comes to advanced and professional simulators for racing.
A huge trend is also eRacing, both for amateurs and professionals. A lot of of racing stars also compete in eRacing series, both the parallels e-series for the real series they drive, as well as other series. Just to mention some of them, Max Verstappen, xxxxx Prize-money grows also fast in eRacing and can be 2-300.000 dollars.
E.E: What are the most innovative products marketed?
RACEMORE: Both fullmotion simulators and of course VR takes simdriving to a totally new level.
To driva a full motion simulator with VR-glasses will knock you out. You are really ”in” the car, when moving your head you see other cars, the track and every detail, as in the real car. You feel every change in the track and every bump right in your body. That feeling can scare the hell out of the most daring racing driver.
E.E: What estimations do you have for the rest of 2022?
RACEMORE: Racemore will continue to establish our brand on market. We also work together with racing drivers, both for knowledge in our development process, as well as taking the racing world into the Racemore simulators. One of the latest collaborations is with us racing driver Linus Lundqvist, this year compete in the Indy-serie Indylights. We also work together with a Porsche team, Stenhaga Motorsport, who is driving five Porsche 718 Cayman GT4 Clubsport Competition. They drive Racemore GT600 for training and competition test drives before each race weekend.
