Ruen industry has been established since 1952 as part of a plan for an industrial organization for the former Yugoslavia. The company initially began as a small manufacturer of clutches and gears. The main goal of the company after its opening was to supply the clutches and gears for Yugoslav Army and automotive industry.

The required number of products as well as improving the quality was only a preparatory step for further cooperation with the leading manufacturers in this field and investing in innovative technologies. In 2014 Ruen was transformed in 100% private company. Experience gained with longstanding practice contributes this company to stand shoulder to shoulder with the most successful and respected partner Ruen in general automotive community.

With the existing world famous brand and solid industry fundamentals, implementation of new ways of management and effective sales and marketing strategies, the new owner started a new life with a new company name Ruen Inox Automobile. The new tagline of the company, the new design of the logo and packaging products, show brand new picture of this successful company. In only 6 months, Ruen was totally changed: full industrial reorganization, new investments and new departments. Multidisciplinary teams, rapid and radical changes especially in the Procurement and quality development, improve the strategic importance of Ruen Inox Automobile.

Today, the company mainly focuses on the reorganization of production which enables it to achieve the highest level of productivity and to offer its customers quality products, competitive prices and flexibility in terms of supplies. The new RUEN keeps pace with the contemporary needs of the automotive industry. The new organization of working, improved performance and customer focus is only some of the new lines of Ruen Inox Automobile.

Today the business field of Ruen Inox Automobile comprises the production of automotive spare parts: clutches (clutch cover, disk drive and release bearing), for passenger cars, trucks, buses and tractors.

Industrial plants of Ruen Inox Automobile are located in Kocani, medium size city in the Republic of Macedonia, near the Bulgarian border.

Ruen Inox Automobile has very good geographic location. It is the only company in the Balkans producing this kind of products. 

Easy Engineering: What are the main areas of activity of the company?

RUEN: The company’s focus is only in manufacturing Clutches for European segment and focused on Commercial and light commercial program.

E.E: What’s the news about new products?

RUEN: We are constantly working on a new development to follow the Automotive Industry latest requirements and new product releases. we are developing approximately 15 new products per year.

E.E: What are the ranges of products?

RUEN: as mention before, we have in our range more than 1200 products. All of them are Clutch products ( Clutch Cover, Clutch disc. Clutch release bearing and together as Clutch KIT ) . 80% of the range is for Commercial vehicles and 20 % for light commercial program. We are covering with Clutch offer more than 95 % of the European Truck fleet and around 45 % of the European light commercial fleet.

E.E: At what stage is the market where you are currently active?

RUEN: We are currently active in more than 50 Countries Globally and actively working on expanding the sales network. Main market areas are Europe, Middle East, Africa, but also North and South America, Australia, Asia.

What is also important is that Ruen is nowadays Leading European Clutch manufacturer and currently private label supplier to the most of the European Premium brands .

E.E: What can you tell us about market trends?

RUEN: Market trends regarding clutches, similar as market trends regarding the vehicle developments, is more heading to Automatic Transmission, that means special type also of the Clutch. Most of the EURO 6 Trucks are nowadays having this technology and Ruen is one of the leaders into production the new model clutches for Automatic Transmission vehicles for all EURO 6 Trucks.

E.E: What estimations do you have for the rest of 2022?

RUEN: We are almost finished with year 2022 and we are even higher than expected with the sales for this year with approximately 12% grow from last year (2021). We are already making preparations for 2023, and our expectations are even bigger grow in the sales next year, close to 15 % growing.