INTERVIEW WITH SENSEERING

senseering envisions Industrial IoT and Industrial Sustainability Strategies for innovative companies and implement them together with customers. The senseering® IoT solutions are the leading impulse giver for the data-driven increase in efficiency and effectiveness of industrial companies. To do this, senseering integrates existing IoT infrastructures or connects new machines and sensor data through the secure, scalable connectivity solution they have developed. The company then uses proven data science algorithms to analyze IoT data and find valuable insights and potential. If needed, senseering develops digital business models and build scaling digital AI applications. 

Easy Engineering: What are the main areas of activity of the company?

SENSEERING: senseering is mainly active in the field of backend and platform development for industrial companies of all industries. Our backend framework allows us to store away high-frequency data sets in the shortest possible time in a stable and loss-free manner. Customers of our backend solutions never lose a single date anymore. In the process, we also help to efficiently connect hard-to-network industrial hardware and connect it to other hard-to-network devices and equipment. In the area of platform development, we help our customers monetize the data stored in the backend. Together with our customers, we develop a business logic and business model that is mapped by the platform. This creates added value not only for our customers, but also for our customers’ customers.

E.E: What’s the news about new products?

SENSEERING: Our backend framework will be released in the latest stable version in spring 2022. Shortly after that, the latest stable version of our platform framework will also be published.

E.E: What are the ranges of products?

SENSEERING: Our products are all aligned with our customers’ digital journey. For example, we have developed a Disruptive Business Model Framework specifically for executives, which helps our customers to identify the disruption potential in their own company for the first time. Building on this, we show how customers and employees can be convinced of this potential and how this potential can be monetized in a digital business model. We then use best practices to show how digital products and platforms can be realized in the shortest possible time. But we also develop boxes and AI algorithms. With the senseering wonderbox, a measurement technology has been developed that for the first time enables a true predictive maintenance app based on the structure-borne noise signal industrial high-volume processes. This means that customers will never again miss a maintenance window or maintain too early.

E.E: What can you tell us about market trends?

SENSEERING: The future is decentralized. Currently, mainly vertical DeepTech solutions are targeted for the optimization of individual problems. But the diversity of data outside the company’s own boundaries is a thousand times greater. If companies succeed in also working digitally in distributed value networks, then a better solution will emerge for everyone.

E.E: What are the most innovative products marketed?

SENSEERING: senseering believes in such a decentralized future. That’s why, in addition to our DeepTech solutions, we have also developed a horizontally scaling IoT Data Exchange platform. Via the MyDataEconomy platform, companies can consume globally available IoT data and buy it for their own AI development. At the same time, they can also sell their own IoT data, e.g. to data scientists all over the world or if they have data that they no longer need themselves but is of value.

E.E: What estimations do you have for 2022?

SENSEERING: In 2022, backend and platform solutions will continue to dominate. That’s where DeepTech AI services will run and solve small but significant vertical problems.