Sinoboom was founded in 2008 and located in Changsha, China’s capital for construction and heavy machinery. The company specializes in the research, manufacture, sales and service of a wide range of access solutions. 

Easy Engineering: A brief description of the company and its activities.

Sinoboom is the Asian leading manufacturer in MEWP. 1st to Market from Asia / 15+solid years of innovation, now Global top 10 ranking. 

Our comparative advantages:

  • ● User & mechanic friendly (Robust designs + Ease of M/M / Troubleshooting), we pay attention to small things and it’s the small things that makes the sidepockets for forklift)
  • ● Use of Good proven international components only
  • ● Good Quality & Reliability ( all weather proof paint/electrophoresis)
  • ● Good after sales service ( strong ground support and local experts, 3 horizons)
  • ● Good Value /ROI (low total owner cost)

E.E: What are the main areas of activity of the company?

MEWP, Sinoboom specialize in access solutions.

E.E: What’s the news about new products/services?

One special new product: We had a brand new product that came to the ARA show last week. 1932ME ALL is all electronic instead of the hydraulic power system that we used before. Hydraulic Oil Free & Environment-friendly. Zero hydraulic components used makes machine hydraulic oil free, clean operation with zero risk of hydraulic oil leak in job sites. Zero emissions, low noise and environment-friendly, ideal for a stringent working environment such as a data center, dust-free workshop and hospital etc. Higher efficiency and lower cost for maintenance and operation. We are working on Electrification: AB330ERJN, All Electric Stick Booms that comes with Portable charger, Upgraded Ultra Booms with Plus capacity, TMH, Spider Lifts, All electric Slab scissors etc.

E.E: What are the ranges of products/services?

We offer Scissor lifts, telescopic boom lifts, articulating boom lifts, vertical lifts. And we focus on customer satisfaction (we are design our own warranty app and training system with local supports to help customer when they purchased our machines) 

E.E: What is the state of the market where you are currently active?

We are active globally. Our head office and main manufacturer is in China and sells to more than 70+ countries. Five oversea subsidiaries: North America, Australia, Europe, Korean, and Singapore. We also have overseas factories based in Mexico and Poland to Bring full capability to key regional markets.

E.E: What can you tell us about market trends?

  • ● Green Movement/Electrification (USA is stagnated at about 33% for Booms but sees an uptake in coming years)
  • ● Effective Fleet Management for rental companies/ IoT
  • ● AI for repetitive tasks ( eg… shipyard ship maintenance etc )
  • ● Importance of safety increase
  • ● Online Training needs ( for Operators) – QR code

E.E: What are the most innovative products/services marketed?

Use of tech tools to diagnose and trouble an equipment. We up-graded our operating systems such that there is a minimal need for hand tools.

E.E: What estimations do you have for the beginning of 2024?

It’s the year of the golden dragon, together let’s support our customers and exceed their expectations. We are looking for more new products coming this year.