INTERVIEW WITH STARPOOL

In a world that spins fast, Starpool creates wellness oases where time slows down. Areas and contexts dedicated to beauty, health, and self-care. Places where body and mind regain harmony and vigor. Because making people feel better is all we wish for.

Starpool shaped an innovative Wellness concept that engages and harmonizes body and mind with cutting-edge proposals to open up new prospects for the future of Wellness.

The company takes care of people’s mental and physical well-being through products, services, method, training, and assistance. They base their work on the respect and promotion of tradition, on innovation, on scientific approach, on the value of competence and expertise. Starpool cultivates a passion for quality materials, beauty of shapes and tailor-made details.

Interview with Stella Rossi, Marketing & Communication at Starpool.

Easy Engineering: What are the main areas of activity of the company?

Stella Rossi: We design and realize professional, innovative, technological wellness spaces, in a sustainable way, offering all the beneficial effects of a Wellness experience. 

We find the best combination of products for each client based on their needs and ensuring the optimisation of space and financial resources. 

We work alongside companies and operators of the hospitality, health, sport, beauty and self-care sectors, so that they can create an attractive and distinctive Wellness offer.

E.E: What’s the news about new products?

S.R: Our latest creation is I.Con Collection

Unique and exclusive design characterises I.con Collection, developed from regenerated containers of the cargo sector. This collection places sustainable architecture at the service of psycho-physical well-being. Cosy and essential places that give life to versatile creations. Simple lines and adaptable types of outfitting characterised by the strong character of a unique and unmistakable style.

I.Con Sauna

The union between wellness and sustainable architecture has resulted in I.Con Sauna, a product obtained from a regenerated cargo container. A unique and exclusive design blending perfectly in any type of surrounding environment thanks to its diverse outfitting. Designed to be an essential and welcoming place, it offers mental and physical relaxation and regeneration. This solution represents – better than any other piece of equipment, the versatility of wellness. It gives you the possibility to create stable or temporary wellness areas, as it can be easily moved, according to style and need.

I.Con Relax

A space where rest triumphs over daily frenzy, to live an immersive experience in the surrounding landscape. A container that, after long journeys by sea, turns into the ideal place to let yourself be enveloped by the warm embrace of the heat of the stove, indulging in deep and sustainable relaxation. I.Con Relax can be customized with Bridge Lounger, our relaxation bed designed to offer a perfect synthesis of essential lines, comfort and refinement. Wellness Coach, our virtual guide for psycho-physical well-being, is particularly suitable for completing the wellness experience with moments of profound regeneration, thanks to the Mindfulness and breathing paths in the audio guide.

One of our most innovative products, however, is Zerobody. Launched in 2016 at Salone del Mobile, Zerobody is the ultimate solution to regenerate body and mind. Thanks to a patented system, Zerobody allows floatation over 500 liters of warm water with no need to get wet. This opens up a whole new dimension in Wellness, providing the scientifically validated benefits of the Float therapy in a quicker and more versatile way. Ideal for Corporate Wellness, professional sports and Healthcare therapies.

E.E: What are the ranges of products?

S.R: We are Wellness partners at 360°. Not only products, but also services. Consulting, Engineering, Technical Support and Training are the four pillars sustaining our whole work. Together, and thanks to the people who are part of our reality, we develop ambitious projects based on our clients’ real needs, supporting and accompanying them through every step. We share our long experience to create regenerating places and facilities, designed for people’s well-being.

Our range of products is:

  • Finnish Saunas
  • Soft Saunas
  • Steam Rooms
  • Mediterranean Baths
  • Reaction Therapy solutions
  • Kneipp Therapy solutions
  • Experience Showers
  • Steam Showers
  • Pools
  • Beauty care equipment
  • Health innovation systems
  • Relax products

E.E: At what stage is the market where you are currently active?

S.R: The Health and Wellness market is booming. Today, consumers are proactive, and they’re spending their income on lifestyle-based wellness strategies as there is an increased awareness of the importance of living well and taking care of body and mind on a daily basis. As a consequence, facilities from different markets are now searching for solutions to answer to this new need. Companies are implementing Corporate Wellness solutions, hotels invest in Wellness spaces, private customers transform their homes in places to live a private Wellness, sports facilities are more aware about the importance of rest, recovery and body-mind balance for athletes. 

E.E: What can you tell us about market trends?

S.R: The main mega-trends in Health & Wellness are:

  • Customized Wellness and private Wellness at home
  • Scientifically validated solutions to guarantee effective results
  • Outdoor solutions to reconnect with Nature
  • Longevity: live better and longer
  • Sleep: sleep is a global disorder and solutions to sleep well are needed
  • Mindfulness: mental health

E.E: What are the most innovative products marketed?

S.R: There are so many products, and all related to the market trends above-mentioned. 

E.E: What estimations do you have for 2022?

S.R: In terms of business, we expect a +25% growth due to many new opportunities given by the market and the ability of Starpool to address different Wellness Solutions to different segments. 

In terms of market trends, we do expect a continuous growth in overall value, and customers assessing their behaviors after pandemic in a direction of health and wellness-oriented lifestyle.