Founded in 2010, Steel Crafts Europa (SCE) has been created to provide directly to European, Middle East, North African and North American markets their top quality Stainless Steel Convex Mirrors.

Furthermore, with its strategic location in the North of Italy, Steel Crafts Europa guarantees its customers efficient sales and after sales services with a quick delivery time.

Steel Crafts Europa was built on the success of its sister company Ever Grow Advanced Material. The Group has the headquarter and the production plant based in Malaysia, while in Italy they have offices and a warehouse with their standard products always available. 

The company is also able to develop tailor made products and solutions upon specific requests and for different applications. 

With more than 20 years of experience in stainless steel mirrors manufacturing and a capacity of more than 70.000 Mirrors pcs/year, the company has evolved into one of the leading manufacturers of premium Stainless Steel Convex Mirrors, helping improving safety standards all over the world. 

Advanced technologies, highly efficient quality controls and the continuous research and development of new and customized solutions, are the main drivers of our commitment in fulfilling the customers’ needs.

Easy Engineering: What are the main areas of activity of the company?

Steel Crafts Europa: We are mainly active in traffic and road safety and in the field of safety devices for work environment. 

From time to time, we also develop some customized and special solutions to architects mainly for shops furniture. 

E.E: What’s the news about new products?

Steel Crafts Europa: We developed stainless steel convex mirrors version in compliance with French road safety regulation, while the latest news is an improved version of our Anti Freeze Mirrors size 600*800 mm which prevent from ice formation when temperature gets too cold. 

E.E: What are the ranges of products?

Steel Crafts Europa: We are focused on Stainless Steel Convex Mirrors. We have different versions based on the purpose, country regulation and specific application. 

Our mirrors can be different whereas you need it for outdoor use or internal use. They have many applications, of course the main one is traffic and road safety, by the way they represent the ideal solution for warehouses, production plants, logistics poles, parking lots, station, airports, shops, mining sites, construction sites etc. 

In every situation where you need to improve visibility or you have a blind spot and an intense circulation of vehicles and persons, safety convex mirrors are the best and cost-effective solution to avoid collisions, accidents, acts of vandalism and robberies. 

Moreover, thanks to our lens made of Stainless Steel we are able to ensure not only the best viewing quality with no distortions in the image, also unparallel resistance to impacts, extreme weather conditions and intense pollution. 

Stainless Steel Convex Mirrors are virtually unbreakable, and they comply with the stricter safety regulations and where you need respect sever hygiene standards as in swimming pools or food processing plants. 

As a matter of fact, our Stainless Steel Convex Mirrors are a superior solution when compared to others and they can help in having a cost effective results reducing maintenance and replacing interventions. 

E.E: At what stage is the market where you are currently active?

Steel Crafts Europa: As a Group we are currently active in more than 35 countries all over the World. We boast several partners who joined our sales network since the beginning and increasing significantly the business through the years. 

We always strive our best operating in a long terms perspective, where the cooperation brings mutual benefits to all the parties involved. 

Especially Europe is a highly demanding and competitive market, while in Middle East we are developing a few business relationships with a huge potential. 

Our mission is not just delivering the best possible product with the best possible service, but also being always responsive to new customers requirements and market evolution. For example, we began our activity with our long terms partners who act as distributors, dealing with bulk numbers. On the other hand, we recently evolved supporting also all those customers who need to operate via drop-shipping with a reliable and quick service, managing also smaller orders. 

We recognize quality both in product and service, flexibility and cooperation as a few of our milestones to be one of the leaders in our market. We also strongly believe the human value of every relationship plays a key role in our activity. 

E.E: What can you tell us about market trends?

Steel Crafts Europa: Both public authorities and private companies are progressively realizing the importance of investing in safety devices made of superior quality material such as Stainless Steel in the case of our Convex Mirrors. 

Stainless Steel represents of course a more expensive material when compared to acrylic or polycarbonate, on the other hand on the long run it makes you save a lot of money when talking about maintenance, cleaning and replacements. 

Stainless Steel is more resistant to impacts, hot and cold temperatures, severe chemical pollutions, marine environments, dust, wind, etc. and it maintains its reflective property longer than other materials. 

Another trend is the increased request of Anti-Freeze Mirrors especially in Slovenia, Italy, Austria and Switzerland. As mentioned, we are able to provide a version of our mirrors which prevent ice and condensation, with no need of electricity or solar energy.

E.E: What are the most innovative products marketed?

Steel Crafts Europa: Certainly, the Anti-Freeze Mirrors. We developed a version of our safety mirrors where we are able to prevent ice and condensation with no need of electricity or solar energy. The mirror is filled up with a special thermo-gel and basically it keeps stable the temperature on the stainless steel surface of the mirror, improving the viewing quality and avoiding ice and condensation on the reflective surface during winter time and when temperatures are too cool.  

E.E: What estimations do you have for 2023?

Steel Crafts Europa: We are committed in different directions. There are some crucial countries in Europe such as France, Germany and Switzerland where we want to grow more. Other countries mainly in Middles East where we are building important partnership and where we see a huge potential. 

Also, we have significant expectations for our anti-freeze mirrors. Our aim is consolidating our presence in the markets where we are stronger such as North Europe, on the other side we keep on pushing where our position still needs to be built up and increase our market share.