Easy Engineering: A brief description of the company and its activities.
TRACKTOR: With Tracktor, we make the rent of equipment and machinery accessible easy and fast for all over the country. Projects for small and large companies all over the country. Day-to-day partner of our customers and our rental companies, experts in instantaneous equipment reservation, we are the rental reflex of professionals. Every day we make them gain in efficiency, profitability and serenity.
E.E: What are the main areas of activity of the company?
TRACKTOR: Tracktor is a rental service dedicated to professionals in the building industry, industry, events, etc.. Thanks to Tracktor, equipment rental for construction companies is easier, faster and more accessible. Indeed, we allow construction professionals who need equipment, with or without driver, to rent in a few clicks anywhere in France and at the best price. You can, thus, have a quote in real time and requests are processed within 30 min. The rented equipment is of quality, properly maintained, while having an irreproachable logistics.
E.E: What are the ranges of traded products?
TRACKTOR: Tracktor offers a wide range of equipment for different trades. This range is composed of 30,000 pieces of equipment: mini excavator, aerial work platform, telescopic cart, mini crane, barriers, life base etc..
These machines meet all the needs of professionals who wish to rent. Indeed, the machines are proposed with different sizes and energies. It is possible to rent a machine anywhere in France thanks to our large network of partners. We regularly renew our fleet of machines in order to always offer new quality machines.
E.E: At what stage is the market where you are currently active?
TRACKTOR: The rental market is very important and represents 5 billion euros in sales in France and 30 billion euros in Europe. This market has the peculiarity of being little digitalized, atomized and sometimes even opaque.
E.E: What can you tell us about market trends?
TRACKTOR: The market is constantly growing and today the share of digital tends to increase every year and even more with the context of the health crisis.
E.E: What are the most innovative products marketed?
TRACKTOR: Generally speaking, there is a willingness to innovate in different areas: respect for the environment, safety, consumption, productivity.
Example: the Brokk is the most powerful demolition robot available on the market. It is stable and perfectly adapted to large demolition jobs. At Tracktor, we rent this remote-controlled machine which allows for optimal safety.
E.E: What estimations do you have for 2020?
TRACKTOR: It will not be a good year, but it is shaping up to be milder than expected after the first containment. The 2020 covid crisis has led to a decline in revenues of around 15% between 2019 and 2020. Nevertheless, the rental market is doing well, according to official bodies.
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