Ynvisible is a printed e-paper display and product solution company. Printed e-paper displays from Ynvisible are cost-effective, ultra-low-power, thin & flexible, and highly customizable. Dynamic information where you need it, when you need it, at a price you can afford. Interview with Felix Karlsson, Head of Marketing at Ynvisible. Easy Engineering: What are the main areas of activity of the company? Felix Karlsson: Ynvisible is one of the leading actors in the printed electronics industry. They develop product solutions based on their printed e-paper technology, and they are providing R&D and contract manufacturing services based on printed electronics technologies and processes. Smart label to monitor sensitive goods throughout the supply chain. E.E: What’s the news about new products? F.K: On March 15, Ynvisible launched an improved e-paper display option that consumes 50% less power, has a 10x longer lifetime, and fast switching speed. It is still cost-effective as well as thin & flexible. Watch the recorded webinar for more information. E.E: What are the ranges of products? / At what stage is the market where you are currently active? F.K: Ynvisible is targeting both established market and new markets. Existing markets include digital signage, smart monitoring labels such as temperature data loggers for cold-chain monitoring, authenticity & security labels, and retail labels and signage. New markets and applications include smart packaging and labels, wound care, and point of care diagnostic devices. E.E: What can you tell us about market trends? F.K: Ynvisible see a clear need for thin, flexible, and disposable electronics. Brands are trying to minimize the electronic waste whilst continuing to introduce intelligence and interactivity in new products, such as smart packaging, FMCG, and toys. In these areas, sustainable electronics is a necessity.