A. Tsitsikas & Co, commonly known as MASTER Electric & Electronic, is a company that was established in 1992 with the aim of designing and manufacturing lighting management and smart home automation products for electrical installations in residential and industrial settings.

Located in the Industrial Area of Thessaloniki-Sindos, Greece, the company has quickly gained a strong presence in the Greek market through its scientific training expert staff, modern equipment, quality control and direct technical support.

Recognizing market demands, the company has embraced digital technology to develop innovative products, which has led to successful partnerships with distinguished corporations. 

Easy Engineering: What are the main areas of activity of the company?

MASTER Electric & Electronic: We are involved in the dynamic field of designing and manufacturing a wide range of lighting management and smart home automation products suited for electrical installations.

Our expertise and focus span across various sectors, including both residential and industrial domains. With a strong emphasis on innovation, we are dedicated to delivering top quality solutions that enhance the efficiency, safety, and convenience of electrical systems.

By leveraging our knowledge, we consistently work to meet the evolving needs and challenges of our customers.

E.E: What are the news about new products?

MASTER Electric & Electronic: We are thrilled to announce our latest smart home automation range of products. They offer convenience and control through the “MASTER Smart Home” app.

Our smart home automation products empower users to efficiently control and automate various aspects of their properties, such as lighting, security, entertainment, and beyond. 

Furthermore, we are awaiting the introduction of two cutting-edge products.
The Smart Thermostat and the Smart Socket.

The smart thermostat is designed to optimize and manage heating and cooling systems, providing users with several essential features. With remote temperature control, scheduling capabilities, and energy usage monitoring, this device offers unparalleled convenience and energy saving. Moreover, serving as a multifunctional display, users will have centralized control over all their MASTER Smart Home products through this user-friendly interface.

The Smart Socket offers seamless control over multiple devices and systems with a simple touch on your mobile device, using the MASTER Smart Home app. Its standout feature lies in the built-in infrared transmitter, enabling remote control of air conditioning units directly from your smartphone, making it a truly unique and innovative addition to our product lineup. With the Smart Socket, managing your appliances and air conditioning has never been easier or more convenient.

E.E: What are the ranges of products?

MASTER Electric & Electronic: Regarding the ranges of products offered by MASTER Electric & Electronic, we provide a diverse selection to meet the specific needs of our customers. Our product ranges include:

  • Lighting Management Products: 

We offer a comprehensive range of dimmers for lighting control. Our dimmers are designed to enhance the ambiance of various spaces, providing users with the flexibility to adjust the brightness of their lights, creating the desired atmosphere and energy-saving benefits.

  • Smart Home Automation Products: 

Our smart home automation products are at the forefront of innovation. These solutions allow users to control and automate various aspects of their properties, including lighting, security, entertainment, and more. Our smart home products bring convenience and efficiency to modern living.

Custom Works: At MASTER Electric & Electronic, we understand that each project and customer may have unique requirements. That’s why we offer custom works, tailored to meet specific demands and challenges. 

Below you will find one of our multiple customized works:

  • Security doors with electric locks: 

Our advanced security system provides exceptional protection in your absence, safeguarding your property against potential harm. Tailored for financial institutions, jewelers, and pawnshops, our doors deterrence system combines elegance and safety, creating a secure environment for valuable assets.  

E.E: At what stage is the market where you are currently active?

MASTER Electric & Electronic: Our company operates in a growing market where we are already well-established and recognized for our innovative products and reliable services.

We are well-positioned for further expansion and growth through investments in research and development, continuous improvement in product quality, and expanding our product range.

The market offers promising opportunities driven by technology advancements and customer preferences for innovative solutions.

We are optimistic about the future and remain committed to delivering quality products to meet the needs of the dynamic market.

E.E: What can you tell us about market trends?

MASTER Electric & Electronic: Market trends in our industry highlight a growing demand for smart home systems. These systems enable users to control and automate various aspects of their properties through integrated solutions and mobile applications. 

Additionally, the focus on energy efficiency and sustainability has contributed to the increasing interest in smart home solutions.

As a company in this industry, the focus is on providing seamless integration, intuitive control, and energy-efficient products to meet the evolving needs of consumers seeking comfortable and smart living environments.

E.E: What are the most innovative products marketed?

MASTER Electric & Electronic: Our most innovative products are undoubtedly the range of smart home products.

We have developed cutting-edge automation solutions that cater to the growing demand for smart home systems. 

These products provide advanced control and dimming functionalities for lighting systems and blend harmoniously with other elements of the property, such as security, entertainment, and energy management.

By offering these innovative smart home products, MASTER Electric & Electronic stays at the forefront of market trends and meets the evolving needs of customers who seek to enhance their properties with smart solutions.

E.E: What estimations do you have for 2023?

MASTER Electric & Electronic: Our primary goal is to expand our sales network worldwide. To achieve this, we have taken significant steps, including active participation in international fairs to showcase our products and connect with potential partners and customers globally.

Moreover, our modern infrastructure empowers us to pursue our goal of global expansion. With well-designed buildings, fully equipped warehouses, cutting-edge machinery, and a host of other valuable resources at our disposal, we are fully equipped to meet the demands of international markets and provide our products worldwide.

Our commitment to global expansion is driven by a belief in the value and quality of our products, targeting to meet diverse customer needs and become a trusted player in the global marketplace.