Novorender is a leading software company based in Norway that offers the world’s most powerful 3D viewer and digital twin platform in the cloud. The main idea is to gather all 3D data, ranging from CAD exports, points clouds, orthophoto, images and more, into one view.

Interview with Jo-Christian J.Larsen, Head of Marketing at Novorender. 

Easy Engineering: A brief description of the company and its activities.

Jo-Christian J.Larsen: The platform provides users with a seamless viewing and interaction experience, regardless of the format or size of the file. Simply upload all of your files, and Novorender takes care of the rest. Due to its market-leading performance directly in the web browser, huge and complex models may be viewed directly on your mobile phone. With Novorender, users can collaborate more efficiently and effectively, streamlining their workflows and optimizing project outcomes. 

Our cutting-edge technology has earned us a reputation as a trusted partner for firms across various industries, and we remain committed to providing our clients with the most advanced solutions available.

E.E: What are the main areas of activity of the company?

J.C.J.L: Novorender specializes in providing innovative solutions to various industries, including construction, infrastructure, Oil & Gas and many more. Our cutting-edge platform is designed to help teams effectively manage and collaborate on complex 3D models across all project phases. Whether it’s designing a new bridge, optimizing an industrial plant layout, or constructing a new building, Novorender’s platform can help streamline the process and optimize outcomes.

E.E: What’s the news about new products?

J.C.J.L: Novorender is committed to constantly improving our platform with new features and integrations. Due to open APIs, Novorender may integrate with any open 3rd party system. Therefore, Novorender has been integrated across a vast number of systems such as issue management (Jira, BCF and more), CDEs (BIM 360/ACC, Trimble, Sharepoint and more), data analytics (PowerBI) and many more.

By combining all of your 3D data, while connecting it to the systems that you are using, it will give a one-stop-shop for the user to consume all data related to a project. 

E.E: What are the ranges of products?

J.C.J.L: Novorender’s range of products includes a 3D viewer with a vast amount of functionality, and a digital twin platform that can be accessed and integrated with its open API. 

E.E: At what stage is the market where you are currently active?

J.C.J.L: The market for 3D modeling and visualization tools in industries such as construction, infrastructure, energy and more is growing rapidly as companies seek to streamline their design and production processes. Novorender is well-positioned in these markets with its powerful and easy-to-use cloud-based platform.

E.E: What can you tell us about market trends?

J.C.J.L: Market trends suggest that the demand for digital twins and 3D visualization tools will continue to grow as companies seek to improve the efficiency and accuracy of their design and production processes. Norway as a country is leading the way in digitalization, and we expect other countries to follow once they witness the significant cost savings that can be achieved in larger engineering, infrastructure, and construction projects.

E.E: What are the most innovative products marketed?

J.C.J.L: Novorender’s digital twin platform and 3D viewer are among the most innovative products marketed in this space. The platform’s ability to handle large-scale 3D models and connect to various tools through an open API make it a valuable tool for all teams handling large assets.

E.E: What estimations do you have for 2023?

J.C.J.L: In 2023, Novorender is expected to continue to expand its platform’s capabilities and customer base. They are likely to continue to innovate and release new features and integrations that improve the efficiency and accuracy of 3D modeling and visualization in large scale project