Sundrax is a leading developer and manufacturer of lighting control software and equipment for the entertainment, street and architectural industries.
The company aims to bring high-end technology at an affordable price to companies and municipalities. They are offering tailor-made solutions and a friendly approach with an open-door policy. So, their customers can get the support they need and have a chance for an open discussion about smart solutions and special projects.
Easy Engineering: What are the main areas of activity of the company?
Sundrax: As we are based in the United Kingdom, our main markets are the National and Europe, North and South America. However, we have references from all over the globe, like Asia, South Africa and the United Arab Emirates. We are planning to further expand in Central America, as we could achieve a settled relationship based on mutual trust and respect with all of our customers.
E.E: What’s the news about new products?
Sundrax: Currently, we are developing the new generation of our devices and a brand new platform for global lighting system management. Such sensors, smart lamp post and software integration into existing platforms.
E.E: What are the ranges of products?
Sundrax: Sundrax has a large range and variety of smart products for cities, municipalities, theatres and many more. We have environmental sensors, street lighting and smart street toilet solutions for governmental projects, but also lighting controllers for architectural and entertainment lighting for festivals, theatres, buildings, clubs and special projects, like lighting up a waterfall within the natural environment. Also, we can proudly say that our products are leading in their ability to withstand environmental and weather conditions, which is crucial for any outdoor project in the northern hemisphere. We are confident in our products and services and are supporting the Smart-City initiative.
E.E: At what stage is the market in which you are currently active?
Sundrax: The United Kingdom is still recovering from Brexit and the pandemic, not to mention the current situation of the whole European continent, but we are very optimistic. Also, the current cost of living crisis has accelerated the development of smart initiatives and technologies, which have been championed by environmental activists for a while now.
E.E: What can you tell us about market trends?
Sundrax: The markets are buzzing about the popular Smart-City initiatives with the different smart city platforms and the ever-expanding and evolving IoT Technology with integrations and sensors. This won’t stop or disappear quietly in the night. The market is definitely eager for the latest technologies and solutions, which have been mainly stimulated by environmental issues, the energy markets and the cost of living crisis. We always want to bring innovation to the lighting market with high-end technology.
E.E: What are the most innovative products being marketed?
Sundrax: The most innovative product of ours is the smart street lighting poles with various and unique sensors for safety, security and the environment. However, the more quality devices we can develop the more bring to us ideas how to do even better.
E.E: What estimates do you have for 2023?
Sundrax: We do expect that challenges like the war in Europe, the chip shortage and major disruptions within the supply chain will stay with us in 2023 and probably in the beginning of 2024. However, the market resilience in Europe and Southeast Asia is surprisingly strong, which is a very good sign of hope and a good reason to be optimistic. We believe that from the second half of 2024, the global issues will ease and it will be business as usual with many more successes to come. So overall, we are very optimistic about the future and busy with the newest developments to make our partners and customers happy, satisfied and successful.
