Tapni is an innovative technology company based in Vienna, Austria, founded by Mihajlo and Aleksandar Nikodijević, and Miloš Zečević. Initially, they started with Werbifi, a startup focused on the Austrian market, providing a marketing tool for business owners. However, with the onset of the COVID-19 pandemic, they pivoted to create Tapni. Tapni leverages NFC (Near Field Communication) technology to develop digital business cards that enable seamless sharing of contact information between devices, transforming traditional networking practices into a more efficient and modern experience.

Easy Engineering: What are the main areas of activity of the company?

Tapni’s core activities revolve around the development and distribution of NFC-enabled products, primarily digital business cards. These products are designed to make the exchange of information quick and effortless, significantly enhancing networking capabilities. Additionally, Tapni offers Tapni for business, a comprehensive management platform that provides analytics on card usage, integration with various CRM systems, and automation features to streamline business processes.

E.E: What’s the news about new products/services?

Tapni has recently expanded its product line to include personalized NFC business cards, allowing users to design their cards to reflect their personal or corporate branding. Furthermore, Tapni has integrated dynamic QR codes into their products, enhancing the versatility and functionality of their cards. Another significant addition is the integration with Apple and Google Wallets, enabling users to store their digital business cards within these popular digital wallets for even more convenient access and sharing.

E.E: What are the ranges of products/services?

Tapni offers a diverse range of NFC-enabled products, including:

  • Plastic NFC business cards
  • Metal NFC business cards
  • Bamboo NFC business cards
  • NFC stickers
  • NFC keychains
  • NFC stands

These products cater to various needs, from individual users to large corporations. The Tapni For Business platform complements these physical products by providing a robust set of tools for managing and analyzing card usage, integrating with CRM systems, and automating follow-up processes.

E.E: What is the state of the market where you are currently active?

Tapni operates in a global market, with users in over 90 countries, including major markets such as Austria, Germany, Serbia, Mexico, Colombia, Peru, Chile, Saudi Arabia, Turkey, and Macedonia. The adoption of NFC technology is increasing, and there is a growing demand for digital transformation in networking. Tapni has capitalized on this trend, seeing substantial growth in user numbers and revenue. The company currently has around 40,000 daily active users and has doubled its revenue in 2023 compared to the previous year.

E.E: What can you tell us about market trends?

Market trends indicate a significant shift towards digital and contactless solutions, driven by the need for efficiency, sustainability, and improved user experiences. NFC technology is becoming more prevalent across various industries, not just in networking but also in finance, access control, and hospitality. There is a growing preference for digital business cards over traditional paper ones, as they offer more features, easier updates, and environmental benefits. Tapni is well-positioned to lead this transformation, providing innovative products that meet these evolving needs.

E.E: What are the most innovative products/services marketed?

Tapni’s most innovative products include their personalized NFC business cards and the Tapni For Business platform. The personalized cards allow users to fully customize the design, enhancing engagement and brand visibility. The Tapni For Business platform offers advanced features such as detailed analytics, integration with popular CRM systems, and automation tools for follow-ups and lead generation. This combination of innovative products and services provides a comprehensive solution for modern networking needs.

E.E: What estimations do you have for 2024?

For 2024, Tapni plans to establish production and distribution channels in key markets such as the United States, United Kingdom, and Switzerland. The company aims to enhance its software services further, offering more advanced features and greater functionality. Tapni’s ultimate goal is to become a leading CRM platform for networking and contact management, providing a seamless and integrated solution for lead generation, follow-up automation, and efficient information sharing. The company anticipates continued growth and aims to double its user base and revenue once again.