One of the oldest companies in the concrete laying industry, Compagnia Italiana Forme Acciai, otherwise known as CIFA have chosen The Big 5 Heavy 2018 as their mouthpiece in the GCC region. Their participation at the event is expected to boost long-term investment goals in the Middle East and Africa.

CIFA Head of Area for the Middle East and Northern Africa, Wajih Eit draws attention to several huge projects and worldwide events taking place in the UAE revealing that they “will keep investing and believing in the continuous positive outlook of these markets,” evaluating this region to soon be number one in terms of sales revenue and fleet presence.

Over the last four years CIFA have launched a dedicated range of products and worked to expand their network of Top Class dealers, ensuring the highest level of service and product support to end users. Adding sentiment to the expansion of CIFA within the region Wajih highlights that “Italian companies are famous for their flexibility and adaption to different market requirements and changes.”

Mr Eit pairs his ideals of Italian business with the resilience of the GCC and Middle East markets, the survival of which he affords to ambitious visions put into action by local governments.

As well as Dubai being considered the business centre of the Middle East, showcasing their latest products and technology in the region at this particular event has much to do with The Big 5 brand behind its success; Wajih anticipates that a large number of visitors are guaranteed.

Event Director of The Big 5 Heavy 2018, Richard Pavitt foresees that “harnessing the reputation of the largest construction show in Middle East, The Big 5, and focusing it on a specific sector will bring exhibitors face-to-face with a high number of solely dedicated customers.”

The exhibition will feature the latest products and innovative solutions clustered into five product sectors: Middle East Concrete, PMV Live, Foundations & Geotechnical, Mining & Quarrying, and Road Construction.

The Big 5 Heavy 2018 will run from 26 to 28 March at the Dubai World Trade Centre and will feature over 350 local and international exhibiting brands. Organised by dmg events Middle East, Asia & Africa, the event is supported by finished lubricants manufacturer, Caltex (Lubricant Official Partner).

Organised by dmg events Middle East, Asia & Africa, this event is the largest dedicated heavy construction industry exhibition and a re-launch of the previously independent Middle East Concrete and PMV Live.

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