Tréca is a prestigious French brand renowned for crafting exquisite, artisan hand-made beds that embody the epitome of luxury and comfort. With a heritage spanning generations, Tréca has cultivated an unparalleled wealth of expertise in the realm of sleep. The brand’s craftsmanship is honed within two distinguished workshops, one nestled near the magnificent Chambord castle in Mer, and the other in Reichshoffen, Alsace, where Tréca was born in 1935.
Tréca represents the quintessential embodiment of the French “art de vivre” when it comes to beds. Each Tréca creation reflects not only meticulous attention to detail but also a commitment to time-honored traditions of bed-making. With a legacy steeped in elegance and craftsmanship, Tréca remains a symbol of sophistication, offering discerning individuals a sanctuary of restful repose that is nothing short of exceptional.
Easy Engineering: What are the main areas of activity of the company?
TRÉCA: Our main areas of activity encompass the entire process of crafting luxurious, hand-made beds and mattresses, rooted in French artistry and a commitment to delivering an unparalleled sleep experience. This includes everything from design and manufacturing to sustainability and customer satisfaction.
E.E: What’s the news about new products?
TRÉCA: Introduced just last year, the Auguste bed represents the pinnacle of comfort and craftsmanship. This unique offering from Tréca is a remarkable innovation, as it integrates the base, support mattress, mattress pad, and overlay mattress into a single unit, providing a tailor-made comfort experience for its users. The production of this exceptional piece involves more than 100 intricate steps, showcasing the brand’s dedication to perfection. A team of skilled craftsmen, including upholsterers with decades of experience, seamstresses, and artisans specializing in various aspects, contribute to the creation of each Auguste bed. Using 21 meters of Pierre Frey fabric and 11 kilograms of wool, equivalent to 40 cashmere jumpers, the bed is not only about comfort but also embodies an opportunity for customization, including fabric choices, dimensions, embroidery details, and strap colors, allowing customers to express their unique style and preferences.
E.E: What are the ranges of products?
TRÉCA: Tréca offers a diverse range of luxury bedding products that cater to the discerning needs of its customers. Their product ranges encompass an array of meticulously crafted items, including a variety ofmattresses designed for optimal comfort and support. In addition to mattresses, Tréca’s product lineup features elegantly designed headboards and bed bases, ensuring a comprehensive bedding solution that harmoniously combines style and functionality. Furthermore, the company also offers electrical bed bases, catering to those seeking customizable sleeping arrangements that elevate the overall sleeping experience.
E.E: At what stage is the market where you are currently active?
TRÉCA: Tréca operates within the high-end segment of the market, and this niche has shown remarkable resilience during the pandemic. The demand for top-tier, quality products made in France remains unwavering. Despite economic uncertainties and challenges faced by various industries, the luxury bedding market, where Tréca is active, has maintained its strength and stability.
E.E: What can you tell us about market trends?
TRÉCA: Market trends include a heightened emphasis on comfort, a preference for locally sourced materials, and a push for sustainability. Tréca is adapting to these trends by reducing the use of non-natural materials in its mattresses, employing handcrafted techniques like tufting, and opting for white cotton over synthetic alternatives like mouse.
E.E: What are the most innovative products marketed?
TRÉCA: Certainly, our pride lies in our adjustable electrical bed bases, boasting entirely concealed suspensions. We offer two distinct systems that seamlessly integrate with your bedroom’s aesthetics. As pioneers in the realm of relaxation, our innovation ensures that the base remains discreetly hidden, operates with whisper-quiet precision, and elevates your comfort effortlessly to new heights.
E.E: What estimations do you have for the rest of 2023?
TRÉCA: We anticipate a positive year ahead, especially thanks to local product launch events and trade shows. Also opening next flagships stores in various locations helps. Additionally, the willingness of consumers to invest in quality products further reinforces our optimism for the upcoming year.
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