Under the slogan “A Bright Future”, Mercedes-Benz Style is cooperating with premium Italian light design companyArtemide. At the “Light + Building” trade fair, which will take place between 13 and 18 March 2016 in Frankfurt am Main, both companies will present their first joint product: the “Ameluna” pendant lamp. It embodies the Mercedes-Benz design philosophy of sensual purity, which is characterised by the aesthetically complex interplay between pure forms, sensual surfaces and intelligent high-tech. The body of the lamp, whose dynamic layout was inspired by the underwater world, looks like a perfect circle. However, the volume exhibits a tensioned surface which, depending on the viewing angle, is characterized by a dynamic curve. This gives the lamp a high degree of sensuality. “Ameluna” does not need a central light source. The lamp produces an appealingly mystical light atmosphere similar like bioluminescent creatures. Situated at the bottom edge is an extremely flexible printed circuit board with 288 LEDs to provide an optimum illumination. Some of the light is scattered through the transparent body, causing the entire lamp to glow thanks to an innovative optic solution expression of the Artemide optoelectronic applied research. The high-end variant additionally comes with a separate light source in various colours, which generates ambience lighting, familiar from Mercedes vehicles. “Ameluna” is controlled from an app. „Artemide as well as Mercedes-Benz are well known for their high demand for design and the creation of iconic products. Within the collaboration my team and I created an exclusive designer piece that bear the potential of a modern design icon”, says Gorden Wagener, Vice President Design Daimler AG. “The pendant lamp ‘Ameluna combines beauty and intelligence and hence perfectly embodies our design philosophy of sensual purity.” Interieur mit AmbientebeleuchtungInterior with ambience lightning Mercedes-Benz and Artemide, one of the world’s leading Italian light design company, are united by the same brand values: design, innovation and quality. Carlotta de Bevilacqua, Vice PresidentArtemide: “The purpose of our cooperation with Mercedes-Benz Style is to unite the two companies’ innovative expertise in the areas of design and technology. Our goal is to develop lighting systems that improve the quality of human life – with unexpected experience maximum economy, and efficiency. We often find our role models learning from nature. In the deep sea for example, almost all living beings have the ability to shine – they convert chemical energy with nearly no loss into light: this is biomimicry design. ” Dynamic design and flowing colour effects The “Ameluna” pendant lamp created by Mercedes-Benz designers combines functionality and emotive appeal for an individual lifestyle. The body, with a diameter of 800 millimetres and a height of 150 millimetres, is made of transparent acrylic. Its interplay between a clear, circular form and an asymmetrical, sensual volume creates a highly emotive and very dynamic tension. Suspended by three wafer-thin carrying wires, the lamp appears to float in space.