Roughly 580,000 people from 200 countries attended bauma 2016 in Munich, Germany – cementing its status as the largest trade show in the world. Caterpillar, along with Cat® dealer Zeppelin, displayed more than 60 Cat products and a variety of digital solutions that are transforming the ways our customers are doing business. Take a look at the highlights from the week.

“We are far and away presenting something different than anyone else.” Those were Chairman and CEO Doug Oberhelman’s thoughts on Caterpillar’s display at bauma. You can watch his full interview where he discusses the show and the company’s digital vision.

Welcome to the Age of Smart Iron

Caterpillar unveiled its digital vision to the world at a news conference with Doug and Customer & Dealer Support Group President Rob Charter. Learn how our digital solutions will improve productivity, efficiency, safety and profitability for customers in the Age of Smart Iron video. Zeppelin Cat also talked about the digital age, while Marketing & Digital Vice President George Taylor and Zeppelin Dealer Principal Gerstmann discussed the importance of thinking like a customer.


Plenty of Products

We previously mentioned the plethora of products that were on display at bauma. Get the stories on an unique black backhoe loader, the C9.3B Industrial Engine, F Series Pavers, the 6015B Hydraulic Shovel and work tools on display.