Industry 4.0 is increasingly blurring the lines between the various sectors of industry, while innovation cycles continue to get shorter. These are trends that manufacturers around the world cannot afford to ignore, no matter how large or small. HANNOVER MESSE, too, is adapting to this new reality. Up to now, transmission and fluid power technologies have been featured at the fair on a biennial basis. “But the marketplace has changed,” reports Deutsche Messe Managing Board member Dr. Jochen Köckler. “In the digital age, new products are reaching the market stage much more quickly, with the result that companies want to showcase them at shorter intervals. That’s why we’ve decided to feature transmission and fluid power technologies annually from 2018 on,” he explains. As of next year, Deutsche Messe, the organizer of HANNOVER MESSE, will merge the event’s annual Industrial Automation (IA) fair with the biennial Motion, Drive & Automation (MDA).