IVECO WINS PRESTIGIOUS IF DESIGN AWARD 2020 FOR THE IVECO S-WAY
has won the prestigious iF DESIGN AWARD 2020 for the IVECO S-Way in the
Automobiles/Vehicles Category of the Product Discipline. Recognised as a symbol
of design excellence, the annual award competition is organised by iF
International forum Design GmbH, one of the oldest independent design
institutions in the world.
IVECO S-Way was selected by the international jury of 78 independent experts
from 7,298 entries submitted from 56 countries. The criteria for selection were
the degree of innovation and elaboration, looking at the product’s uniqueness,
execution and workmanship; functionality, including usability, ergonomics,
safety; aesthetic and emotional appeal, spatial concept; corporate
responsibility in terms of production efficiency, consideration of
environmental standards and carbon footprint, social responsibility and
universal design; and positioning of the product.
Hilse, IVECO Brand President, stated: “It is an honour to receive such a
prestigious award. It is an important recognition from an authoritative independent
jury that we have achieved our aim: redefining the idea of customer centricity
with a vehicle that uses design and the latest innovations in connectivity and
automation to provide a complete solution that will make our customers and
IVECO S-Way perfectly meets the criteria: its cab is entirely redesigned around
the driver’s and owner’s needs. The cab design provides drivers with first-rate
living and working conditions while addressing their safety. It provides a
complete package of features developed with a focus on driver centricity,
sustainability and a new, extended level of connectivity – everything logistics
operators need to ensure their fleets top-level uptime, efficiency and
productivity in order to succeed in today’s fiercely competitive market.
S-Way design intent is extremely focused in translating technical and
aerodynamical features in a harmonious and integrated body capable of
communicating at the same time technology and power, dynamism and balance, refined
aesthetic and quality.
S-Way is characterized by all the styling cues that identifies the IVECO DNA
such as the logo dominating the highly detailed and strongly identifying
grille, the sharp headlamp sight, and the precious surfaces and balanced
proportion typical of the Italian design heritage.
vehicle expresses his best in the aesthetical integration of the several
components typical of his architecture: the front hatch and the bumper area
share the big grille in order to hide the strong division line between the cab
and the chassis, while the corners wrap around the vehicle giving a refined
sense of continuity between the front and the side of the truck. The upper
roof, designed to maximize the interior living space, contributes to the front
size impression giving strength and stability.
exterior design is strictly driven by aerodynamics, the air intake beside the
headlamps regulate the air pressure along the lower side, cleaning the
turbulences generated by the wheels, while the rounded cab corner guides the
airflow smoothly along the upper side.
S-Way has been developed also as a first in class living and working space. The
position of the cab floor is optimized to reach a perfect balance between easy
accessibility (just 3 steps are needed to get in) and easy walk through (the
engine tunnel is very low, allowing easy movements in the interiors. The living
space is also maximized thanks to the new roof profile, dimensioned to allow
easy in-cab movements in standing position.
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