“YOUR TRUCK YOUR WAY”: THE NEW SOCIAL MEDIA INITIATIVE FOR THE IVECO COMMUNITY
presents today “Your Truck Your Way”, the new social media initiative that
invites IVECO S-WAY enthusiasts to share photographs of their personalized
vehicle on the brand’s Facebook and Instagram pages. At the end of the
initiative, the IVECO community will vote for the best design.
this activity, IVECO places once again the driver centre stage, as it did in
the “I’m Unstoppable” launch concept, putting the spotlight on their life on
the road, offering them the opportunity to show how they express their
creativity to stand out from the crowd with their vehicle’s personalization.
Hilse, IVECO Brand President: “This activity aims at giving voice to the
passion of our drivers, which is expressed in stunning customizations of their
traveling companions. We want to give the opportunity to share their unique
creative design with the whole trucking community, and to see how our IVECO
S-WAY stands out from the crowd in their unique special versions.”
initiative will be spread on the brand’s social media channels through videos
of “Brand Ambassadors” from across Europe. Italian customer Michele Perrotti,
known for his creativity in personalizing IVECO trucks, will be the first “Your
Truck Your Way” Ambassador. Most recently, he presented the “Gladiator” IVECO
S-Way, customized with graphics inspired by the famous blockbuster film to
highlight the determination, tenacity and strength that characterize his
transport company, Autotrasporti Perrotti, and IVECO’s newest vehicle.
new cab of the IVECO S-Way has a unique design, developed around the driver’s
and owner’s needs, which was recognised with the prestigious iF Design Award
2020. It is the perfect canvas for customers to give free rein to their
creativity in stunning customizations like Michele Perrotti’s Gladiator IVECO
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