ASUS IoT is a sub-brand of ASUS dedicated to the creation of incredible solutions in the fields of AI and IoT and strives to deliver best-in-class products and services across diverse vertical markets – providing convenient and efficient environments for people everywhere.

ASUS has long been recognized as the company that makes the world’s best motherboards, PCs, monitors, graphics cards and routers.

AI, big data, and cloud technology are innovative technologies that are changing the world today. To accelerate digital-transformation processes, ASUS has positioned itself at the forefront of AIoT fields. ASUS decided to embrace the changes and establish the ASUS AIoT Business Group as a new division with the same hierarchy as the existing ones. 

As the No. 1 brand of motherboards and PCs, ASUS is prides itself in the design capability and trust-worthy product quality. The company has also invested in building an AI engineering team, with 300 engineers, to provide this cutting-edge technology to solve key customer pain points. Combining its strength in both hardware and software, ASUS IoT serves customers looking for partners to help them solve their pain pointsASUS IoT is focused on several verticals, including Smart Manufacturing, Healthcare, Smart Retail and Transportation, to name a few.

Easy Engineering: What are the main areas of activity of the company?

ASUS IoT: ASUS IoT has forged strong partnerships that allow us to create comprehensive solutions for any industrial scenario. ASUS IoT helps to respond rapidly to industry changes and address the needs of an evolving workforce, empowering companies to stay ahead of the competition and grow further.

Thanks to the expertise in hardware deployed over the years and the Co-Winning Approach, ASUS IoT can address a very extended market for versatile applications. 

The team has been able to propose full end-to-end solutions for Manufacturing, Transportation, Smart City, Healthcare, Retail and Gaming over the world. 

E.E: What’s the news about new products?

ASUS IoT: 2023 has been a rich year for ASUS IoT so far, marked by new projects. The company is positioned as the main actor for new hardware launches, big announcements in the market for the NUC business (a small form-factor computer that they have inherited from Intel) and strong partnerships.

In August 2023, the Tinker Board 3N series has been announced. This versatile Arm®-based single-board computer (SBC) empowers easy system integration, broad adaptability and superb expandability — elevating it to the perfect choice for the emerging Industrial Internet of Things (IIoT) era.

On July 2023, Intel and ASUS announced that they had agreed for ASUS to manufacture, sell, and support NUC systems. ASUS will take over the successful NUC business, catering for various industries that have come to appreciate the practicality and ease-of-use of these devices. Apart from giving existing SKUs continuity, ASUS will create new NUC SKUs.

E.E: What are the ranges of products?

ASUS IoT: ASUS IoT proposed a diversified category of products:

  • Industrial Motherboards
  • Single Board Computers
  • Computer-On-Modules
  • Embedded Computers & Edge AI Systems
  • NUCs
  • AI Software & AI Platforms
  • Industrial-grade Arm-based board 
  • GPU & Edge AI Accelerators
  • Industrial Accessories

E.E: At what stage is the market where you are currently active?

ASUS IoT: The Market is in constant evolution, moving very fast and we understand that the need of the market is end-to-end solutions. 

To respond to this need, ASUS IoT rely on The ASUS AIoT Alliance Program, its ecosystem of industry partners that extends to independent software vendors (ISVs), distributors, value-added resellers (VARs), cloud-solution providers and system integrators (SIs) that work harmoniously to create end-to-end AIoT solutions across diverse vertical markets.

Membership offers alliance partners access to a raft of unique and valuable benefits, including training, project engagement, expedited customer support and marketing resources — ensuring that together we’re able offer innovative and future-proof solutions that improve people’s daily lives. 

ASUS AIoT’s substantial investment in AI technology sets them apart from the competition. With more than 300 AI engineers in the ASUS organization, we make sure to serve customers by introducing them to state-of-the-art technologies and by seeking ways to help them maximize the value of their solutions.

E.E: What can you tell us about market trends?

ASUS IoT: We see the market trends below:

  • More collaboration between hardware and AI software providers;
  • High flexibility and customization;
  • Edge AI embedded with cloud service capability and connectivity.

To give some examples of how product design and application are becoming more and more closely integrated, we see that retail customers, for instance need light weighted, mobility with efficient power consumption; industrial market like factories need powerful ruggedized edge system, both with connectivity for 5G throughput. No matter what the customer requirements are, ASUS IoT are committed to perfecting the building blocks suitable for each application, and developing customer-oriented middleware, allowing customers to connect ASUS IoT products through API tool with easy adaptation, and quickly respond to the diversified needs from customers in industrial applications.

E.E: What are the most innovative products marketed?

ASUS IoT: ASUS has recognized the significance of the Edge AI system as a major trend in the market. In order to meet the demands of this emerging industry, ASUS IoT has launched the PE6000G, which a high-compute edge-AI system, with expandability to accommodate multiple GPUs. This system is designed to be compact while providing high computing power. It focuses on optimizing performance and thermal management, making it an essential solution for the industry’s evolving needs. The PE6000G supports up to 450W GPU cards and Intel 13th/12th Gen Core CPUs, making it ideal for high-throughput AI inferencing in harsh environments. The system integrates robust mechanical, thermal, and power designs, combining all these factors to deliver exceptional GPU power.

This cutting-edge solution is particularly well-suited for autonomous vehicles, catering to their specific requirements. 

Another product to highlight is the PE3000G, which is a compact-size tower embedded with AI acceleration. ASUS IoT was the first to feature Intel’s Arc GPU in the market, demonstrating its close collaboration with Intel. The device can also house Nvidia Quadro MXM GPU cards.

Additionally, all new edge AI GPU computers from ASUS IoT support comprehensive wireless connectivity, including 5G NR and WiFi6. They have been engineered with a brand-new power-delivery design that accommodates a wide range of DC inputs, ranging from 8 to 48V. Moreover, these computers are equipped with built-in ignition control, enabling them to meet the specific requirements of in-vehicle usage.

E.E: What estimations do you have for the rest of 2023?

ASUS IoT: The market is slowly recovering from the supply issues and investment restrains resulting from the international health and economic crises. However, ASUS IoT is optimistic about the rest of 2023 and beyond, with the addition of the NUC product line to its portfolio, as well as the continuous collaborations with key players in different industries. Also, 2023 is recognized by most as the year in which AI boomed. For ASUS IoT, this is great news, as we see a noticeable acceleration in the adoption of this technology.